BRIEFING
FIAT PUNTO TRAINING OUTLINE
Fiat Auto S.p.A.
After Sales Training
1 Briefing
1.1 General features
1.1.1 Introduction
Nuova Punto: a new, dynamic and exciting car, capable of blending style and sporting features
into an irresistible mix. Nuova Punto stands out to reaffirm the excellent Italian car design
tradition and FIAT’s calling for youth-appealing sportscars.
The determined line of new Fiat Punto, tailored by Giugiaro, has a tremendous pull on those
who wish to own a car for the young, comfortable and carefully planned to the last detail.
In fact, Nuova Punto is targeted mainly at the young and the young at heart, thanks to its trim
engine, driving pleasure and comfort.
Nuova Punto stands out from its main competing cars for the following:
STYLE, meant as the capability of coming up to the expectations of the end customer thanks
to designs and versions that appeal to the customer and make the latter eager to own a Nuova
Punto.
DRIVING PLEASURE, meant as the capability of accommodating all the passengers into a
comfortable, nice car, and also pointing up those aspects which come up to the customer’s
expectations in terms of safety, comfort and quality, as well as the technical features of the
vehicle, ensuring driving behaviour that stands out from the competing models.
BRIGHTNESS, meant as the capability of combining low operating costs and the vehicle’s
performance.
FIAT PUNTO
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© 2004 Fiat Auto S.p.A. – All rights reserved.
