BRIEFING
FIAT PUNTO TRAINING OUTLINE
Fiat Auto S.p.A.
After Sales Training
This step will allow the FIAT brand to make a comeback, which has somehow started with
Nuova Panda and currently in progress with Idea and Croma.
The main goal of Nuova Punto is to win back the young customers thanks to its dynamic and
sporting character, through a typically Italian style – the symbol of personality and elegance.
Therefore, Nuova Punto is a car for the young at heart – people who wish to express their
personality in a distinctive way by making choices with a heavy emotional component.
To better meet the customer’s needs, Nuova Punto comes with four body building levels:
ACTIVE: it is mainly for the young aged between 25 and 30, who are sensitive and open to the
most noticeable expressions of performance-related values – dynamic, open-minded people
full of energy.
DYNAMIC: for the young-to-middle aged people between 30 and 45 – resourceful people,
hovering between emotional impulse and rationality, youthful enthusiasm and adult ‘control’.
ELEGANCE: for mature people who make firm choices and count on high-quality outfit and
optimum comfort – people sensitive to design proposals that are meant to enrich the
automobile world with new drives and enthusiasm.
SPORTING: mainly intended for dynamic, sporting young people (both men and women) who
are looking for highly distinctive style features and performance elements. Style, emotion,
comfort, safety, low cost – what people are really looking for in a car.
Style, emotion, comfort, safety, low cost – this is what people are really looking for in a car.
FIAT PUNTO
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