66
·
Time of Day / Day of Week
– ideal and economical way to load balance. Load balancing is where
you encourage customers to use your wash during slow periods so full price customers are not
turned away during peak usage periods.
·
Code
– code that the customer enters on the keypad of the machine. Codes are ideal and
economical way to
gain new customers
. It allows a user to enter a code and receive a discount off
of any or all wash selections. Code based promotions are a very cost effective way to promote
your automatic bay wash services. You can advertise a code promotion using billboards,
newspapers, mailer coupons, etc. Codes can be 4, 5 or 6 digits long. A 4-digit code is typically
used. It is important to note that the “ENT” (enter button on the user keypad) must be pressed
after the user has entered the code. This instruction should be included in any advertising.
·
Tokens
– security tokens made by IDX. Security tokens are ideal for providing a dissatisfied
existing customer with a free wash.
·
Coupons -
Coupons are ideal joint marketing or mass marketing tool.
·
Discount Card –
Used to market with the local bank.
5.13.2
Setting Up a Promotion – Promotion Settings Menu
Up to 20 discounts can be applied during each promotion. Up to 16 promotions can be active at any
given time. A promotion is typically defined as having a beginning date / time and an ending
date/time and some number of discounts that apply during the promotion date/time period. Multiple
promotions can be setup to run during the same time frame if more than the allotted discounts (20
total per promotion) are needed.
To set up a promotion you will first setup the discount types to be used. See the section of this
manual titled “Discount Type Settings” for directions on setting these up. Do this before proceeding
with the Promotion Setup process. It is important to note that the user of the machine can only apply
one discount toward the purchase of a given wash. They cannot for example, deposit two tokens, or a
code and a token, or a code and a coupon, and receive multiple discounts toward the purchase of a
single wash. If multiple discounts are deposited, the one that would provide them with the greatest
value will be applied toward the wash purchase.
Note: If you have setup a coupon or token as a credit then the user can accumulate credit along
with a discount used in a promotion.
After the Discount Type Settings are setup, find the “Promotion Settings” menu. Drill down into this
menu and answer the questions using the information from the promotion that you have designed.
You will be asked some basic questions related to which days of the week the promotion will be
active, how long during the day it will be active, and which discount types will be applied during the
time that the promotion is active. If at any time you have a question just press the help button (# /
ENT) button on the user keypad.
*******
IMPORTANT
********
Only “Free Vend” coupons should be used in any bill acceptor that is installed in the GXP. This will prevent the
possibility of “Cash Value” coupons being used to refund actual change (cash). Cash Value coupons are pre-
encoded by MEI to be accepted as a $1, $5,$10 or $20 bill. Free Vend coupons are printed so they have “no cash
value” encoded in them. If you install an existing bill acceptor and are not sure if coupons were programmed into it,
you should clear the coupon acceptance from the acceptor. For the procedure necessary to clear previously
programmed coupons from the MEI bill acceptor, contact your nearest MEI or SCM service center.
