BRIEFING
FIAT PUNTO TRAINING OUTLINE
Fiat Auto S.p.A.
After Sales Training
The
launch
product offer envisages two petrol engine versions and three diesel engine
versions, the main features of which are as follows:
Petrol engines:
1.2 8v (65 HP)
1.4 8v (75 HP)
Diesel engines:
1.3 Multijet 16V (75 HP)
1.3 Multijet 16V (90 HP)
1.9 Multijet 16V (120 HP)
with four different body versions that stand out for their contents and engine models, capable
of coming up to the expectations of the targeted customer groups: active, dynamic, elegance
and sport.
1.1.2 Market and customers
Today, the segment to which Nuova Punto belongs accounts for 26% of the West European
car market, that is to say, the “market core”, with approximately 3,750,000 units sold annually.
In Italy, this segment accounts for as much as 37% of the market, which is made up of petrol
engines (56%) and diesel engines (44%).
FIAT has always been a key player in the small/average car segment. Despite the crisis of the
past few years, Fiat Punto has been the best selling car in Italy and the third best seller in
West Europe.
Today, Nuova Punto aims at being a market leader again, not only in Italy but also all around
Europe. How can this goal be achieved? By taking advantage of Nuova Punto’s dynamic and
determined style, expressed through the typical Italian car design and simple, clever solutions.
FIAT PUNTO
12 / 532
© 2004 Fiat Auto S.p.A. – All rights reserved.