GE Brand Expression Guidelines, Direct Response

Page: 98 / 119

Direct Response Communications
Version 2.0
Page 98
8.05 Brochures, Postcards and Inserts: Design (continued)
Postcard Design
In DR, the front of a postcard should leverage the typography
and imagery guidelines to make it instantly recognizable as GE,
while also off ering creative fl exibility.
The Monogram (and architecture levels 1, 2 and/or 3) does not
have to appear on the front of a postcard but it must appear on
at least one side. The Monogram may also appear on both the
front and back of a component.
Monogram and headlines should be monochromatic. Black text
may be used for copy if it is being lasered or there are plate
changes for localization of messages and contacts.
Solution Platform is introduced on front of postcard while the Monogram and tagline appear on the back.
Accuracy is everything
Energy Solutions from GE, through its acquisition
of BHA Group, now off ers a full range of emission
testing services.
To fi nd out more:
1. Call 1.800.555.5555
2. Go online to www.ge.energy.com
3. Email bob@geenergy.com
Mr. Bob Sample
VP Environmental
ABC Company
124 Anystreet
Anytown, NY, 10001
U.S. Postage
Paid
imagination at work
GE
Energy
In emissions testing,
accuracy is everything.
imagination at work
Dear Mr. Sample,
An annual check up on your trailer fl eet can
help you:
- Put the right mix of trailers on the road
- Keep the fl eet productive and profi table
- Stay fl exible in today’s business environment
Trailer Fleet Services by GE can help.
Call 1.800.555.5555 or visit
www.getrailerservices.com.
Mr. Bob Sample
Manager
Fleet Services
123 Anystreet
Anytown, NY, 10001
U.S. Postage
Paid
imagination at work
GE Brand architecture appears on the front of this postcard while the Monogram and tagline are printed
on both the front and the back.
Trailer Fleet Services
by GE
Have your trailers been
diagnosed recently?