GE Brand Expression Guidelines, Direct Response

Page: 49 / 119

Direct Response Communications
Version 2.0
Page 49
5.04 Typography: Non-Roman Languages
GE Inspira and GE Inspira CE fonts have characters that support
these languages:
Afrikaans, Albanian, Basque, Breton, Catalan,
Croation, Czech, Danish, Dutch, English, Esperanto, Estonian,
Faroese, Fijian, Finnish, Flemish, French, Frisian, German, Hawaiian,
Hungarian, Icelandic, Indonesian, Irish, Italian, Lappish, Classical
Latin, Latvian, Lithuanian, Malay, Maltese, Mandarin (Pinyin District),
Maori, Moldavian, Norwegian, Polish, Portuguese, Provençal,
Romanian, Rumanian, Samoan, Scottish Gælic, Slovak, Slovene,
Slovenian, Sorbian, Spanish, Swahili, Swedish, Tagalog, Turkish,
Vietnamese, Welsh
and Wendish .
GE Inspira Cyrillic and Greek fonts have characters that support
these languages:
Belorussian, Bulgarian, Macedonian, Russian,
Serbian, Serbo-Croatian, Ukrainian and Modern Greek .
If you are creating GE materials in Arabic, Chinese, Devanagari,
Japanese, Korean or Thai, use the counterpart fonts specified
in the list on this page. To purchase these fonts use your usual
software/font resources in your local market/country.
Note GE employees in Japan have access to DF MaruGothic for
internal use only. If you are a GE employee in Japan, contact
brand.questions@ge.com.
Arabic - Akhbar
Chinese
Traditional
- M Yuen Light/Bold
Simplified
- C Yuen Light
Devanagari - ITR Mitra
Japanese - DF MaruGothic
Korean - HY Gothic
Thai - Mokkara