GE Brand Expression Guidelines, Direct Response

Page: 75 / 119

Direct Response Communications
Version 2.0
Page 75
8.02 Envelopes: Design Devices (continued)
Examples 1, 2 and 3 shown here, are other acceptable envelope
call-out design approaches.
Example 1 Creation of a seal graphic device with copy on a slight angle.
Example 2 Use of arrow to drive action to open.
Example 3 Use of call-out on an envelope using less than 50%
color coverage.
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