GE Brand Expression Guidelines, Direct Response

Page: 91 / 119

Direct Response Communications
Version 2.0
Page 91
8.04 Forms
Monogram
The guidelines in this section, in addition to those already
stated, apply to enrollment forms, customer statements and all
other types of direct response forms.
The Monogram should appear top left or bottom left on all
stand-alone forms.
When the form is a tear-off element of a letter or brochure, only
one Monogram can appear on the entire piece.
Please see Section 2.0 for more details on Monogram use.
Only one Monogram can appear. Monogram on both letter and tear-off
form is not allowed.
Call Toll Free
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
A GE Money
specialist is waiting for
your request.
Or complete the information at right
and mail in the enclosed envelope.
• No annual fee
• You can get out
of debt in as little
as 36 months
• APR as low as 7.99%
†
• Credit lines
up to $25,000
†
• No prepayment
penalty
• Use your account
for anything
you want
• Funds can be
deposited directly
into your checking
account
GE Money
Convenient and Flexible
It’s the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Yes, you can accept
your account now,
it takes just minutes!
Convenient and Flexible
It’s the Line of Credit from GE Money ― a personal
line of credit with the convenience and
flexibility you need to do it all!
•
No annual fee
•
You can get out
of debt in as little
as 36 months
•
APR as low as 7.99% †
•
Credit lines
up to $25,000
†
•
No prepayment
penalty
•
Use your account
for anything
you want
•
Funds can be
deposited directly
into your checking
account
own rent other
All requested information must be completed and is subject to verification. Alimony, child support or separate maintenance income need not
be disclosed unless relied upon for credit. I ask GE Money Bank to open my account and extend credit as requested. I agree my account will be
governed by the GE Money Line of Credit Agreement and the Privacy Policy to be sent to me when my account is opened. If I use a check you
send me, or I request a direct deposit of funds to my bank account, I will be agreeing to these terms. I understand that the Agreement
contains an arbitration provision which may substantially limit my rights in the event of a dispute, including my right to litigate in court or
have a jury trial, discovery and appeal rights, and the right to participate as a representative or member in a class action. Please see reverse
side for important rates, fees, and other cost information. Federal law requires us to obtain, verify and record information that identifies you
when you open an account. We will use your name, address, date of birth, and other information for this purpose.
Or complete the information at right
and mail in the enclosed envelope.
SIGNATURE DATE
REQUESTED AMOUNT † REQUESTED REPAYMENT TERM †
HOME PHONE WORK PHONE CELL / OTHER PHONE WHERE WE MAY CALL YOU
TOTAL HOUSEHOLD INCOME* PROVIDE A 4-DIGIT SECURITY CODE DO YOU:
MAIL-IN ACCEPTANCE FORM
Yes, you can accept
your account now,
it takes just minutes!
PHONE-IN
A GE Money
specialist is waiting for
your request.
24 36 48 60 72 84 (months)
SOCIAL SECURITY NUMBER DATE OF BIRTH (MM/DD/YY) BEST TIME TO CALL (HH:MM)
Call Toll Free
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
If your goal is to eliminate $10,000 of debt,
your strategy might be:
Requested Amount Request $10,000
Repayment Term Request 48 months
Monthly Payment $245 (based on a 7.99% APR)
Success! You could be debt-free in 48 months!
Requested
Amount
Repayment Term (months)
36 48 60
$25,000 $786 $612 $509
$15,000 $472 $367 $305
$10,000 $315 $245 $204
$5,000 $157 $122 --
Based on an APR of 7.99%
monthly payment amount
PR-LtrB7-06/05
am pm
Introducing a smart financial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualified* for a Line of Credit from GE Money ― with a credit line up to $25,000 † and a
variable APR as low as 7.99% . † Use your line for anything you want...even to consolidate your bills
and be out of debt in as little as 36 months .
Yes, it’s convenient ― there are no lengthy application forms to fill out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it’s flexible ― you can customize your account by requesting the amount you need
as well as the length of your repayment term.
Of course, the greatest flexibility is in what you choose to do with your funds. Consolidate your
debt, take a vacation, or cover unexpected expenses...it’s up to you. And, as you pay down your
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It’s convenient, it’s flexible...it’s up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money directly
into your checking account.
* * If we determine that you no longer meet our selection criteria for this offer, we may refuse to open an account in your name.
To open a GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a
GE Money Line of Credit, this offer is no longer valid.
**, ,
† Please see the reverse side for important conditions to this offer.
GE Money
Line of Credit
PHONE-IN MAIL-IN ACCEPTANCE FORM
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000 †
and a variable APR as low as 7.99% . † Use your line for anything you want...even to consolidate your
bills and be out of debt in as little as 36 months .
Yes, it’s convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it’s fl exible ― you can customize your account by requesting the amount you needas well as
the length of your repayment term.
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
debt, take a vacation, or cover unexpected expenses...it’s up to you. And, as you pay down your
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It’s convenient, it’s fl exible...it’s up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
If your goal is to eliminate $10,000 of debt,
your strategy might be:
Requested Amount Request $10,000
Repayment Term Request 48 months
Monthly Payment $245 (based on a 7.99% APR)
Success! You could be debt-free in 48 months!
Based on an APR of 7.99% w
Mr. B. Sample
123 Any Street
Anytown, NY
12345
Call Toll Free
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
A GE Money
specialist is waiting for
your request.
Or complete the information at right
and mail in the enclosed envelope.
• No annual fee
• You can get out
of debt in as little
as 36 months
• APR as low as 7.99%
†
• Credit lines
up to $25,000
†
• No prepayment
penalty
• Use your account
for anything
you want
• Funds can be
deposited directly
into your checking
account
GE Money
Convenient and Flexible
It’s the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
Yes, you can accept
your account now,
it takes just minutes!
Convenient and Flexible
It’s the Line of Credit from GE Money ― a personal
line of credit with the convenience and
flexibility you need to do it all!
•
No annual fee
•
You can get out
of debt in as little
as 36 months
•
APR as low as 7.99% †
•
Credit lines
up to $25,000
†
•
No prepayment
penalty
•
Use your account
for anything
you want
•
Funds can be
deposited directly
into your checking
account
own rent other
All requested information must be completed and is subject to verification. Alimony, child support or separate maintenance income need not
be disclosed unless relied upon for credit. I ask GE Money Bank to open my account and extend credit as requested. I agree my account will be
governed by the GE Money Line of Credit Agreement and the Privacy Policy to be sent to me when my account is opened. If I use a check you
send me, or I request a direct deposit of funds to my bank account, I will be agreeing to these terms. I understand that the Agreement
contains an arbitration provision which may substantially limit my rights in the event of a dispute, including my right to litigate in court or
have a jury trial, discovery and appeal rights, and the right to participate as a representative or member in a class action. Please see reverse
side for important rates, fees, and other cost information. Federal law requires us to obtain, verify and record information that identifies you
when you open an account. We will use your name, address, date of birth, and other information for this purpose.
Or complete the information at right
and mail in the enclosed envelope.
SIGNATURE DATE
REQUESTED AMOUNT † REQUESTED REPAYMENT TERM †
HOME PHONE WORK PHONE CELL / OTHER PHONE WHERE WE MAY CALL YOU
TOTAL HOUSEHOLD INCOME* PROVIDE A 4-DIGIT SECURITY CODE DO YOU:
MAIL-IN ACCEPTANCE FORM
Yes, you can accept
your account now,
it takes just minutes!
PHONE-IN
A GE Money
specialist is waiting for
your request.
24 36 48 60 72 84 (months)
SOCIAL SECURITY NUMBER DATE OF BIRTH (MM/DD/YY) BEST TIME TO CALL (HH:MM)
Call Toll Free
1-800-363-3996
Monday - Friday: 10 AM - 9 PM (EST)
Saturday: 10 AM - 6 PM (EST)
If your goal is to eliminate $10,000 of debt,
your strategy might be:
Requested Amount Request $10,000
Repayment Term Request 48 months
Monthly Payment $245 (based on a 7.99% APR)
Success! You could be debt-free in 48 months!
Requested
Amount
Repayment Term (months)
36 48 60
$25,000 $786 $612 $509
$15,000 $472 $367 $305
$10,000 $315 $245 $204
$5,000 $157 $122 --
Based on an APR of 7.99%
monthly payment amount
PR-LtrB7-06/05
am pm
Introducing a smart financial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualified* for a Line of Credit from GE Money ― with a credit line up to $25,000 † and a
variable APR as low as 7.99% . † Use your line for anything you want...even to consolidate your bills
and be out of debt in as little as 36 months .
Yes, it’s convenient ― there are no lengthy application forms to fill out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it’s flexible ― you can customize your account by requesting the amount you need
as well as the length of your repayment term.
Of course, the greatest flexibility is in what you choose to do with your funds. Consolidate your
debt, take a vacation, or cover unexpected expenses...it’s up to you. And, as you pay down your
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It’s convenient, it’s flexible...it’s up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money directly
into your checking account.
* * If we determine that you no longer meet our selection criteria for this offer, we may refuse to open an account in your name.
To open a GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a
GE Money Line of Credit, this offer is no longer valid.
**, ,
† Please see the reverse side for important conditions to this offer.
GE Money
Line of Credit
PHONE-IN MAIL-IN ACCEPTANCE FORM
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000 †
and a variable APR as low as 7.99% . † Use your line for anything you want...even to consolidate your
bills and be out of debt in as little as 36 months .
Yes, it’s convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it’s fl exible ― you can customize your account by requesting the amount you needas well as
the length of your repayment term.
Of course, the greatest fl exibility is in what you choose to do with your funds. Consolidate your
debt, take a vacation, or cover unexpected expenses...it’s up to you. And, as you pay down your
account, additional funds are available for your future needs.
Call 1-800-363-3996 now to accept your account. It’s convenient, it’s fl exible...it’s up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
If your goal is to eliminate $10,000 of debt,
your strategy might be:
Requested Amount Request $10,000
Repayment Term Request 48 months
Monthly Payment $245 (based on a 7.99% APR)
Success! You could be debt-free in 48 months!
Based on an APR of 7.99% w
Mr. B. Sample
123 Any Street
Anytown, NY
12345