GE Brand Expression Guidelines, Direct Response

Page: 47 / 119

Direct Response Communications
Version 2.0
Page 47
5.02 Typography: Overview
Specifically designed for us,
GE Inspira is bold , precise and
modern
. It is individual and
recognizable and brings a
new VISUAL distinctiveness
to
our
brand.
Use GE Inspira Regular for body copy and headlines.
Use GE Inspira Bold for subheads.
Use GE Inspira Italic to show emphasis.
Use GE Inspira Bold Italic for emphasis.
Use all caps for emphasis.
Use underlining for emphasis.