GE Brand Expression Guidelines, Direct Response

Page: 102 / 119

Direct Response Communications
Version 2.0
Page 102
8.05 Brochures, Postcards and Inserts: Improper Use
5. Don’t use fl ags or violators on brochures, inserts or postcards.
6. Body copy cannot be larger than headlines or subheads.
7. Don’t indent paragraphs, unless using bullets to call attention
to specifi c benefi ts or information that will help support
consumer decision-making.
8. Don’t use more than 4 font style devices, e.g., bold, highlight,
color, highlighting and all caps.
It’s refreshingly easy to top up
GE Capital has become GE Money. To
celebrate we’re giving our most valued
customers the opportunity to top up their
existing GE loan.
Take a look at the cheque attached to the
accompanying letter. That’s how much
could be yours. All you need to do is
complete the loan agreement form, telling
us how much extra you’d like to borrow.
Once your GE Money Top-Up is approved,
the money’s yours.*
Getting a little extra has never been easier.
Simply fi ll in your loan agreement form to-
day and return it in the FREEPOST envelope
provided or call us at
1-800-555-5555
www.gemoney.ie
It’s refreshingly
easy to top up
GE Capital has become GE Money. To celebrate we’re
giving our most valued customers the opportunity to top up
their existing GE loan.
Take a look at the cheque attached to the accompa-
nying letter. That’s how much could be yours. All you need
to do is complete the loan agreement form, telling us how
much extra you’d like to borrow. Once your GE Money Top-
Up is approved, the money’s yours.*
As GE Money, we’re looking to improve every aspect
of the service we off er. That’s why we’ve made access-
ing your Top-Up easier too. With an EFT (Electronic Funds
Transfer) payment, the money is paid directly into your bank
account, so you don’t even have to bank a cheque.
Getting a little extra has never been easier. Simply fi ll
in your loan agreement form today and return it in the FREE-
POST envelope provided or call us at
1-800-555-5555
www.gemoney.ie
7.99%
APR
GE Money
Get a home loan
from the comfort
of your home
5. 6.
7. 8.
It’s refreshingly
EASY to top up
GE Capital has become GE Money. To celebrate
we’re giving our most valued customers the opportunity to
top up their existing GE loan.
Take a look at the cheque attached to the
accompanying letter. That’s how much could be yours . All
you need to do is complete the loan agreement form,
telling us how much extra you’d like to borrow. Once your
GE Money Top-Up is approved, the money’s yours.*
As GE Money, we’re looking to improve every aspect
of the service we off er. That’s why we’ve made accessing
your Top-Up easier too. With an EFT (Electronic Funds
Transfer) payment, the money is paid directly into your
bank account, so you don’t even have to bank a cheque.
Getting a little extra has never been easier.
Simply fi ll
in your loan agreement form today and return it in the FREE-
POST envelope provided or call us at
1-800-555-5555
www.gemoney.ie