GE Brand Expression Guidelines, Direct Response

Page: 60 / 119

Direct Response Communications
Version 2.0
Page 60
6.06 Imagery: Inset Imagery
Throughout our communications we want to express the simple
and approachable characteristics of the GE Brand. We use single
item imagery to keep our communications clean. However, there
are some instances where inset imagery, with a primary image,
assists in emphasizing the presentation or understanding of a
product or message.
When using insets, make sure there is suffi cient white space, set
all text fl ush left and print the tagline and all text in the same color.
Inset imagery size is limited to 5% or less of the total page size.
Do not use an inset image (or images) as the primary image. Use
it to support the primary image. Use of multiple inset imagery is
discouraged.
GE
Energy
Thinking about energy use in the future?
Energy solutions from GE can keep you up and running. From determining requirements and
providing temporary power to improving reliability of equipment and supporting you when you
need it, our expert team will ensure all your unique needs are met. Contact your local GE Energy
sales representative at 1-877-PWR-4RNT to learn how you can better use energy in the future.
Or visit us online at www.gepower.com/rentals .
imagination at work
Illustration as an inset image on an ad. Non-cut-out as an inset image
on a brochure.
The GE Profi le Harmony™ clothes care system
has
frontload wash performance with topload
convenience . The HydroWash™ system
provides thorough, yet gentle, cleaning action .
And the DuoDry™ system delivers unmatched
drying performance . What’s more, with
spacious stainless steel interiors , the Harmony
clothes care system is the largest capacity pair
available . There’s simply nothing quite like it.
Convenience.
Performance.
Beauty.
Harmony.