GE Brand Expression Guidelines, Direct Response

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Direct Response Communications
Version 2.0
Page 100
Tailor your Line of Credit to
suit your needs.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Requested Repayment Term (mths)
Amount
24 36 48
$5,000 $259 $191 $157
$4,000 $207 $153 $126
$3,000 $156 $115 ―
$1,500 $78 ― ―
Tailor your Line of Credit to
suit your needs.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
$5,000 $259 $191 $157
$4,000 $207 $153 $126
$3,000 $156 $115 ―
$1,500 $78 ― ―
Requested Repayment Term
(mths)
Amount 24 36 48
Tailor your Line of Credit to
suit your needs.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
$5,000 $259 $191 $157
$4,000 $207 $153 $126
$3,000 $156 $115 ―
$1,500 $78 ― ―
Requested Repayment Term
(mths)
Amount 24 36 48
Tailor your Line of Credit to
suit your needs.
With the Line of Credit from GE Money, you can choose the term that
works best for you.
For example, if you withdraw $4,000 at a repayment term of 36 months,
your monthly payment will only be $153.*
Plus, as you make payments, you can reaccess your cash (up to your
available line) anytime you need it.
Call 1-866-747-1864 to accept your Line of Credit from GE Money today.
Requested Repayment Term (mths)
Amount 24 36 48
$5,000 $259 $191 $157
$4,000 $207 $153 $126
$3,000 $156 $115 —
$1,500 $78 — —
8.05 Brochures, Postcards and Inserts: Charts (continued)
Design
Where possible, increase the organic look of charts by using
rounded edges for boxes. Reverse-out headings and diff erent
levels of color shading can be used to break up sections of charts.
To call attention to specifi c data points on a chart, it is acceptable
to use the highlighting technique, or circular call-outs. Arrows
should have rounded versus hard edges.
Avoid using square
edged boxes with
key lines to focus
attention on specifi c
aspects of a chart.
Tone on tone color
and round edges on
chart with organic
shapes for call-outs.
Limited use of
a secondary
color.
Use of alternate
shaded lines to
make chart content
easier to follow.
Use of highlighting
to draw attention
to specifi c fi gures
within a chart.