GE Brand Expression Guidelines, Direct Response

Page: 115 / 119

Direct Response Communications
Version 2.0
Page 115
9.07 Grids: Postcards
5”x7” Postcard, Portrait.
0.35” 0.15”
0.65”
diameter
0.35”
5”x7” Postcard, Landscape.
0.65”
diameter
0.35”
0.35” 0.15” 14pt
Landscape
The postcard
size grid is four
columns wide.
The brand
architecture
components, the
Monogram and all
text align to the
left with flexibility
of top or bottom
positioning of the
Monogram.
Dimensions
Page size: 5”x7”
Margins
0.35” all around
Gutters
0.15” (space
between each
column)
Portrait
The postcard
size grid is
three columns
wide. The brand
architecture
components, the
Monogram and
all text align to
the left.
Dimensions
Page size: 5”x7”
Margins
0.35” all around
Gutters
0.15” (space
between each
column)
GE Market
Business
GE Market
Business