GE Brand Expression Guidelines, Direct Response

Page: 86 / 119

Direct Response Communications
Version 2.0
Page 86
8.03 Letters/Letterhead: Imagery
Use of cut-out photography, square-cut photography or
illustrations is consistent with the GE Brand. Square-cut photos
should not bleed. Using feathered edges around a photo to fi t in
a designated space is not within the guidelines.
Limit the use of photographs to one per letterhead.
Photo bleeds off page. Cropped photos. Square-cut photos.
GE
Commercial Finance
Mr. Bob Smith
SVP ABC Company
123 Anystreet
Anycity, CA 10001
We can help you
bridge the gap.
Dear Mr. Smith,
When determination alone can’t turn your vision into reality, GE
Commercial Finance can provide assistance to bridge the gap between
concept and completion.
We’re backed with local market exptertise, structuring fl exibility, and the
unmatched capital resources of the GE company.
In the Western United States we’ve recently tailored several signifi cant
transactions:
- $15, 424,000 fi xed rate acquisition fi nancing for 10 years for the Village of
the Four Seasons in San Jose, California.
- $8,000,000 low leverage, fi xed rate refi nancing for
10 years for The Aspens in Avon, Colorado.
So whatever your vision, GE would be pleased to
talk to you about how we can get your deal
done fast.
Please call me at 949.477.1545 or go online to gerealestate.com.
Sincerely,
Lew Grace,
Managing Director
imagination at work
Mr. John Smith
V.P.
ABC Company
123 Any Street
Anytown, NY 10000
Refreshing ideas
to save you time and money.
Dear Mr. Smith,
Energy Solutions by GE provides temporary water chilling and air conditioning
rental solutions to help you meet your seasonal challenges.
It may be worth 15 minutes of your time to contact GE if any of these
situations sound familiar:
• You’ve outgrown your process cooling capacity.
• You need supplemental comfort cooling due to expansion or change
in process.
• Production capacity limitations are delaying a new product release.
Cooling solutions from GE can put control back in your hands. Please take a
few minutes to look through the enclosed materials and then contact us to
learn how we can customize a solution to save you time and money.
Sincerely
Bob Newton,
Sales Manager
Energy Solutions by GE
P.S. You can contact a GE representative at
1-877-555-5555 or visit gepower.com/rentals.
GE
Energy
imagination at work
Convenient and Flexible
It’s the Line of Credit from GE Money ― a personal
line of credit with the convenience and
fl exibility you need to do it all!
**,
w
,
†
Please see the reverse side for important conditions to this off er.
Mr. B. Sample
123 Any Street
Anytown, NY
12345
GE Money
Dear Mr. Sample;
Introducing a smart fi nancial option specially designed for you. Whether you are thinking about
consolidating your credit card bills or taking a dream vacation, you can now make it happen.
You are pre-qualifi ed* for a Line of Credit from GE Money ― with a credit line up to $25,000 † and
a variable APR as low as 7.99% . † Use your line for anything you want...even to consolidate your bills
and be out of debt in as little as 36 months .
Yes, it’s convenient ― there are no lengthy application forms to fi ll out. It just takes minutes to
accept your account by calling 1-800-363-3996. The funds can be deposited directly into your
personal checking account.
Yes, it’s fl exible ― you can customize your account by requesting the amount you need as well as
the length of your repayment term.
Of course, the greatest fl exibility is in what you choose
to do with your funds. Consolidate your debt, take a
vacation, or cover unexpected expenses...it’s up to you.
And, as you pay down your account, additional funds
are available for your future needs.
Call 1-800-363-3996 now to accept your account. It’s
convenient, it’s fl exible...it’s up to you!
Sincerely,
Scott Young
Vice President, Personal Finance
GE Money Bank
P.S. You can get your cash in as little as 48 hours.** Just call and ask us to deposit the money
directly into your checking account.
* If we determine that you no longer meet our selection criteria for this off er, we may refuse to open an account in your name. To open a
GE Money Line of Credit, you must have a total household income of at least $20,000. If you already have a GE Money Line of Credit, this
off er is no longer valid.