GE Brand Expression Guidelines, Direct Response

Page: 76 / 119

Direct Response Communications
Version 2.0
Page 76
8.02 Envelopes: Imagery
Use of cut-out or cropped imagery on envelopes is encouraged. Not
only can it leverage recognition of GE print advertising and literature,
it can be a powerful technique in ensuring the mail is opened instead
of discarded.
Imagery should not cover more than 50% of the visible space on
envelopes.
Cropped photo.
Cropped photo, top and bottom bleed.
Cropped photo, right side bleed.
imagination at work
imagination at work
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