GE Brand Expression Guidelines, Direct Response

Page: 112 / 119

Direct Response Communications
Version 2.0
Page 112
9.04 Grids: US Letter ― Portrait and Landscape
The 8.5”x11” grid has an outer margin all around of 0.45”. The
brand architecture components, Monogram and/or tagline lock-
up and all text align with the top left margins and/or the bottom
left margins.
The portrait grid is six columns wide, the column width is flexible
and the gutter between columns is fixed at 0.2”. The landscape
grid is eight columns wide.
The Monogram size is 0.85” in diameter and the tagline and
brand architecture components are set in 18pt GE Inspira Regular
with 19pt leading.
Columns can be used as guides for spacing and aligning images,
call-out boxes, side bars and charts.
Portrait
The US letter size
grid is six columns
wide. The brand
architecture
components, the
Monogram and all
text align to the
left.
Dimensions
Page size: 8.5”x11”
Margins
0.45” all around
Gutters
0.2” (space
between each
column)
Landscape
The US letter size
grid is eight
columns wide. The
brand architecture
components, the
Monogram and all
text align to the
left.
Dimensions
Page size: 8.5”x11”
Margins
0.45” all around
Gutters
0.2” (space
between each
column)
18pt
0.45”
0.45”
0.45” 0.2”
0.45”
0.45”
0.2” 0.45”
GE Market
Business
GE Market
Business
0.85”
diameter
0.85”
diameter