GE Brand Expression Guidelines, Direct Response

Page: 109 / 119

Direct Response Communications
Version 2.0
Page 109
9.01 Grids: Introduction
We have created a flexible grid system to ensure an integrated look and feel for all DR
components. The grid provides an effective way of organizing text and images on a page.
The examples show how to divide layout areas into a varying number of columns, and how to
determine correct size and position for imagery, text and charts.
This section outlines the fundamental rules for creating and using grids for envelopes,
letterhead, postcards and other DR components.
Additional grid construction guidelines are provided on Brand Central for advertising, literature
and newsletters.