GE Brand Expression Guidelines, Direct Response

Page: 26 / 119

Direct Response Communications
Version 2.0
Page 26
2.05 Monogram: Improper Use
Please note that the current GE Brand expression does
not permit use of the previous version of the Monogram.
Therefore, do not use any reverse or dynamic versions
of the Monogram (shown here as “Don’ts” in examples 2
and 3).
1. Don’t use the former 3-D Monogram.
2. Don’t use the “old” version of the Monogram (reverse).
3. Don’t crop the Monogram.
4. Don’t use GE or the Monogram in words or sentences.
5. Don’t use a black Monogram on a color background.
6. Don’t rotate the Monogram.
7. Don’t reverse the Monogram on any color ― only white.
8. Don’t use the Monogram in color on a background color.
9. Don’t reverse the Monogram out of white on a color.
10. Don’t use the Monogram directly on a photograph.
11. Don’t superimpose the Monogram over type or imagery.
12. Don’t apply any visual eff ects to the Monogram in print.
13. Don’t add any movement or eff ects to the Monogram.
14. Don’t add drop shadows to the Monogram.
15. Don’t create any primary or secondary graphic device
that simulates the Monogram.
16. Don’t create a multi-colored version of the Monogram.
nius
GEnius
2.
1.
3.
4.
6. 7.
5. 8.
type
10. 11. 9. 12.
14. 15.
13. 16.