GE Brand Expression Guidelines, Direct Response

Page: 118 / 119

Direct Response Communications
Version 2.0
Page 118
9.10 Grids: Construction for Other Sizes
To construct grids in sizes smaller or larger than US letter or A4,
scale the US letter or A4 grid “up” or “down” to the size that you
require. This page demonstrates how to scale the grid “up” to a
larger size.
Note In step 3, the elements are not scaled any farther. The text
columns extend vertically to meet the fixed outer margin (0.45”),
and the brand architecture components align with the top and
left outer margin.
1. Start grid with Monogram, tagline
and brand architecture components.
2. Scale all elements to the larger size, until one
edge meets the new document size, as shown here.
3. Adjust the rest of the grid to fit into new page size.
GE Market
Business
imagination at work
GE Market
Business
0.45”
GE Market
Business
imagination at work
GE Market
Business
imagination at work
0.45”
GE Market
Business
imagination at work