GE Brand Expression Guidelines, Direct Response

Page: 24 / 119

Direct Response Communications
Version 2.0
Page 24
2.03 Monogram: Limited Space Lock-up ― Low Brand
Awareness Markets
This page shows the lock-up version of the Monogram and “GE”
in limited space situations in Markets where awareness of the
GE Brand is low.
Example 1 illustrates the lock-up size and position. Establish the
Monogram size. The cap height of “GE” is one-third the diameter
of the Monogram. “GE” is set 15% of the diameter size away
from the right of the Monogram. Center “GE” vertically to the
right of the Monogram.
Example 2 illustrates the rules for clear space. Maintain a
minimum clear space of 12.5% of the diameter of the
Monogram around the lock-up.
Refer to the Color Migration Strategy Matrix in Section 4.0 for
correct color guidelines.
Note The minimum allowed size of the Monogram is 0.25 inches
in diameter.
GE
Example 2
Minimum clear space = 12.5%
of the diameter of the Monogram.
Spacing = 15% Monogram diameter
GE
33%
33%
33%
Example 1
The cap height of the letters “GE” is 33%
or one-third the diameter of the Monogram.
Center