GE Brand Expression Guidelines, Direct Response

Page: 31 / 119

Direct Response Communications
Version 2.0
Page 31
GE imagination at work
GE imagination at work
GE imagination at work
Stacked lock-up: Use in limited space situations only.
Monogram size = 0.85”/21.75mm
Spacing = 15% Monogram diameter - 0.1275”/3.25mm
Tagline 18pt GE Inspira Regular
x
Tagline 18pt GE Inspira Regular
Center on x-height
Minimum clear space = 25%
the diameter of the Monogram
0.2125”/5.45mm
Spacing = 15% Monogram diameter - 0.1275”/3.25mm
Construction: Monogram and tagline lock-up is a fixed relationship.
Standard lock-up: One-line version.
3.03 Tagline: Markets with Limited Recognition of GE
In markets where there is limited recognition of GE, add the
GE Brand to the tagline lock-up, as shown, so that the tagline
text reads “GE imagination at work”.
Artwork for each version of the tagline lock-up is supplied as an
Encapsulated PostScript file (EPS) and can be downloaded in
black, white and all the colors of the direct response palette.
Do not change or modify this approved artwork.
Monogram size = 0.85”/21.75mm