5
5-1
About variable data printing
This chapter describes the variable data printing features supported by the EB-105EX,
including:
• Background information about variable data printing
• Printing variable data documents using FreeForm
™
and EFI FreeForm 2
About variable data printing
Variable data printing is typically used for direct-mail advertising or other targeted
mailings. It involves combining a set of master elements that are common across copies
of a document with a set of variable elements that change from copy to copy. An
example is a brochure that greets customers by name and may include other personal
information about the customer obtained from a marketing database. Background
elements, illustrations, and text blocks that do not change across copies of the brochure
comprise the master elements. The customer’s name and other customer-specific
information comprise the variable elements.
The FreeForm feature allows you to use print options to define and store master-
element documents—called FreeForm masters—on the EB-105EX. You can send
a variable-element job to the EB-105EX with instructions to combine the job with a
particular FreeForm master.
For more information, see
.
Chapter 5:
Printing
Variable Data
Documents
