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SmartSELECT Merchant Operating Manual v 2.0 123
Appendix G: ValueLink Gift Card Program
The ValueLink Gift Card program gives merchants the opportunity to offer their
customers electronic gift cards for use at their store locations.
To process ValueLink Gift Card transactions on the SmartSELECT you must:
• contact ValueLink and subscribe to their service
• configure your terminal (section G.2: Terminal Configuration for ValueLink).
This appendix provides instructions for configuring the terminal to accept Val-
ueLink Gift Cards and outlines the procedures for processing ValueLink gift card
financial transactions including:
• Redemption
• Refund
• Redemption Void
• Refund Void
• Activation
• Activation Void
• Balance Transfer
• Balance Inquiry
• Cash Out
Two administrative transactions are also included:
• Print Gift Card Transactions
• Gift Card Transaction Inquiry
Your SmartSELECT can perform these transactions for two types of ValueLink
gift cards:
• Pre-defined Gift Cards: These cards have a pre-defined cash value (e.g. $20,
$50, $100, etc.) that can be used by the customer to make a purchase.
• Merchandise Return Cards: These cards have a cash value assigned to them
when they are activated on the SmartSELECT. They are called Merchandise
Return (MR) Cards because they are generally used to refund a customer for
the value of merchandise they have returned. The customer can then use the
MR Card to make another purchase at your store.
ValueLink gift card transactions involve the use of the cardholder’s ValueLink gift
card. The Gift Card must be swiped through the magnetic stripe reader (MSR) on
the terminal, not on the PINPad. You cannot key in the ValueLink gift card num-
ber when performing a ValueLink gift card transaction.
The PINPad is not used for ValueLink gift card transactions even when Tip Entry
on PINPad is enabled. The PINPad displays the prompt
WELCOME/BONJOUR
throughout the transaction.