63
(YHQWRVDFFLGHQWDOHVLQFHQGLRVOtTXLGRVSURGXFWRVTXtPLFRVXRWUDVVXVWDQFLDVLQXQGDFLRQHVYLEUDFLRQHVFDORUH[FHVLYR
YHQWLODFLyQLQVXILFLHQWHSLFRVGHFRUULHQWHYROWDMHGHVXPLQLVWURH[FHVLYRRLQDGHFXDGRUDGLDFLyQGHVFDUJDVGHHOHFWULFLGDG
LQFOXVRUHOiPSDJRVRWUDVIXHU]DVH[WHUQDVHLPSDFWRV
([FHSFLRQHV\OLPLWDFLRQHV
([FHSWRORVHYHQWRVTXHVHPHQFLRQDQHVSHFtILFDPHQWHHQHODSDUWDGRDQWHULRUHO)$%5,&$17(QRRWRUJDQLQJXQDJDUDQWtD
H[SUHVDDEVROXWDYLQFXODQWHRGHRWURWLSRHQUHODFLyQFRQHOSURGXFWRHQWpUPLQRVGHFDOLGDGUHQGLPLHQWRSUHFLVLyQ
ILDELOLGDGLGRQHLGDGSDUDHOXVRRSRUFXDOTXLHURWURPRWLYR6LHVWDH[HQFLyQQRHVWiWRWDORSDUFLDOPHQWHSHUPLWLGDSRUODOH\
DSOLFDEOHHO)$%5,&$17(OLPLWDUiODJDUDQWtDDOOtPLWHOHJDOPi[LPR&XDOTXLHUJDUDQWtDTXHQRVHSXHGDH[FOXLUSRUFRPSOHWR
HVWDUiOLPLWDGDVXMHWDDODVFRQGLFLRQHVSHUPLWLGDVSRUODOH\DSOLFDEOHDOWpUPLQRGHHVDJDUDQWtD
/D~QLFDREOLJDFLyQGHO)$%5,&$17(EDMRHVWDJDUDQWtDHVUHSDUDURUHHPSOD]DUORVSURGXFWRVGHDFXHUGRFRQORVWpUPLQRV
\FRQGLFLRQHVGHHVWDJDUDQWtD(O)$%5,&$17(QRHVUHVSRQVDEOHGHQLQJXQDSpUGLGDRGDxRUHODFLRQDGRFRQORVSURGXFWRV
VHUYLFLRVRFXDOTXLHURWUDFRVDLQFOXLGDODSpUGLGDHFRQyPLFDRLQWDQJLEOHHOSUHFLRSDJDGRSRUHOSURGXFWRODSpUGLGDGH
LQJUHVRV LQJUHVRV GDWRV SURSLHGDG R XVR GH ORV SURGXFWRV X RWURV SURGXFWRV UHODFLRQDGRV SpUGLGD R GDxR LQGLUHFWR
DFFLGHQWDORFRQVHFXHQWH(VWRVHDSOLFDDSpUGLGDVRGDxRVGHULYDGRVGH
5LHVJRRPDOIXQFLRQDPLHQWRGHOSURGXFWRRSURGXFWRVUHODFLRQDGRVFRPRUHVXOWDGRGHGDxRVRIDOWDGHDFFHVRPLHQWUDV
HODSDUDWRVHHQFXHQWUDHQODVLQVWDODFLRQHVGHO)$%5,&$17(XRWURFHQWURGHDVLVWHQFLDWpFQLFDDXWRUL]DGRORTXHUHVXOWD
HQLQDFWLYLGDGLQYROXQWDULDSpUGLGDGHWLHPSRRLQWHUUXSFLyQGHODVDFWLYLGDGHVODERUDOHV
3URGXFWRSURYLVWRGHFDOLGDGHVLQVXILFLHQWHVDQLYHORSHUDWLYRRUHQGLPLHQWRGHXQSURGXFWRUHODFLRQDGR
(VWRVHDSOLFDDSpUGLGDV\GDxRVGHQWURGHOPDUFROHJDOLQFOXLGDODQHJOLJHQFLD\FXDOTXLHURWURDFWRLOHJDOLQFXPSOLPLHQWR
GHFRQWUDWRJDUDQWtDH[SUHVDRLPSOtFLWD\UHVSRQVDELOLGDGREMHWLYDHQHOFDVRGHTXHHO)$%5,&$17(RODDVLVWHQFLDWpFQLFD
DXWRUL]DGDKD\DQVLGRLQIRUPDGRVGHODSRVLELOLGDGGHWDOGDxR
(Q ORV FDVRV HQ TXH OD OH\ DSOLFDEOH SURKtED R OLPLWH HVWDV GHVFDUJDV HO )$%5,&$17( H[FOX\H R OLPLWD VX SURSLD
UHVSRQVDELOLGDG D ORV OtPLWHV OHJDOHV Pi[LPRV 2WURV SDtVHV SRU HMHPSOR SURKtEHQ OD H[FOXVLyQ R OLPLWDFLyQ GH GDxRV
FDXVDGRV SRU QHJOLJHQFLD QHJOLJHQFLD JUDYH PDOD FRQGXFWD LQWHQFLRQDO IUDXGH \ RWUDV DFWLYLGDGHV VLPLODUHV /D
5(63216$%,/,'$''(/)$%5,&$17(EDMRHVWDJDUDQWtDQRSXHGHH[FHGHUHOSUHFLRSDJDGRSRUHOSURGXFWRHQQLQJ~Q
FDVRVLQSHUMXLFLRGHOKHFKRGHTXHODMXULVGLFFLyQLQGLYLGXDOGHOH\HVDSOLFDEOHVLPSRQJDOtPLWHVGHUHVSRQVDELOLGDGPiV
DOWRVHQFX\RFDVRVHUiDSOLFDGRV
'HUHFKRVUHVHUYDGRV
/DVOH\HVQDFLRQDOHVDSOLFDEOHVRWRUJDQDOFRPSUDGRUGHUHFKRVOHJDOPHQWHUHODFLRQDGRVFRQODFRPSUD\YHQWDGHELHQHV
GHFRQVXPR(VWDJDUDQWtDQRDIHFWDORVGHUHFKRVGHOFRPSUDGRUHVWDEOHFLGRVSRUODOH\DSOLFDEOHORVGHUHFKRVTXHQR
SXHGHQH[FOXLUVHQLOLPLWDUVHQLORVGHUHFKRVGHOFOLHQWHFRQUHVSHFWRDOYHQGHGRU$VXH[FOXVLYRFULWHULRHOFOLHQWHSXHGH
GHFLGLUKDFHUYDOHUVXVGHUHFKRV