QMS PS 410, User Manual

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Helvetica Narrow Problem! Your space is limited, your copy is too long,
and you need a typeface that’s bold and attention-getting. Answer: use this
typeface. This face conserves space, gets attention, and is readable. There
is a bold form, an oblique form and a bold oblique form.
ITC Avant Garde Book
ITC Avant Garde Book is a sans
serif typeface dating from 1970. ITC Avant Garde Book
has a highly-stylized look, particularly in some of the
symbolic characters like %% and @.
There is a bold form
called "demibold" and an oblique form, which
simulates an italic. In addition, there is a demibold,
oblique form. ITC Avant Garde is useful for headlines
and documents that need a strong contemporary
style.
Times Roman Times Roman is a popular typeface adapted from
older forms. Once used in the London Times, it is considered an
elegant, bookish typeface. It has been popular in the United States
for decades. This typeface is excellent in a wide variety of
applications except for small, highly condensed formats, where
Helvetica would prove superior. The Times Roman italic is
particularly graceful while the bold italic is thicker. Times Roman
is a proportionally-spaced typeface.
Courier Courier is a newer typeface that was
designed for electric typewriters by IBM.
Courier has a bold form that is thick and
stylish. The oblique form of Courier has its
merits and uses; as does the bold oblique
form of Courier. The Courier family may be
used for counterpoint with Times Roman or
Helvetica. Unlike Times Roman and Helvetica,
Courier is a fixed-spaced typeface.
Chapter 5
5 - 1 4 P r o f e s s i o n a l P r i n t i n g