companies for their own marketing, advertising or other similar uses.
These reports may be a combination of information from wireless and Wi-Fi locations, TV Viewing, calling and
texting records, website browsing and mobile application usage and other information we have about you
and other customers. You have a choice about whether your anonymous information is included in the
reports that we sell or provide to other companies.
Some examples of External Marketing & Analytics Reports include:
o Reports for retail businesses that show the number of wireless devices in or near their store locations by
time of day and day of the week, together with demographic characteristics or other information about
the users (such as device type, age or gender) in those groups.
o Reports that combine anonymous TV Viewing behaviors with other aggregate information we may have
about our subscribers to create reports that would help a TV network better understand the audiences
that are viewing their programs, those that are not, how frequently they watch, when they watch and
other similar information; and
o Reports for device manufacturers that combine information such as device type, make and model with
demographic and regional location information to reflect the popularity of particular device types with
various customer segments.
2. Do you provide companies with individual anonymous data as part of your External Marketing &
Analytics Program?
Yes. For example, we might share anonymous TV Viewing Information with media research companies that
combine this data with other information to provide audience analysis services about what shows certain
audience segments are watching. When we provide individual anonymous information to businesses, we
require that they only use it to compile aggregate reports, and for no other purpose. We also require businesses
to agree they will not attempt to identify any person using this information, and that they will handle it in a
secure manner, consistent with this Policy.
3. Do you use my anonymous information in other types of external reports?
Yes, we may use your anonymous information to provide Metrics Reports to our business customers and
service suppliers. These reports are considered part of the underlying service and we do not sell them to
other customers or suppliers.
For example, if you connect to our Wi-Fi service in a hotel, airport or other venue you should know the
operator of that venue is our business customer, and that we will provide that operator with Metrics Reports
about usage of and communications with the Wi-Fi network in their location. Those reports contain statistical
information like:
o The number of devices connecting to the Wi-Fi network, duration of Wi-Fi sessions and the amount of
bandwidth used during those sessions; and
o Foot-traffic data, including the numbers of devices inside and outside the store at a given time; the
number of new and frequent visitors; where visitors are located within the store (e.g., specific departments
or other locations within the venue) and frequency of visits and time spent within the store.
o
NOTE:
When your wireless device is turned on, it regularly sends out signals that enable it to connect to
cell towers, Wi-Fi access points or other technologies so that we (and others) are able to provide you with
services. These signals can be used to determine your device location. You can turn Wi-Fi to the "off"
position on the "settings" feature of your device to prevent the collection of these signals by Wi-Fi
equipment in retail stores and other public places.
Another example, we also license video programming from content providers. As part of our agreement, we
provide them with Metrics Reports. These reports contain combined measurements and statistical information
related to the number of TV subscribers who watched or accessed a particular program at a particular time
and other similar measurements.
QUESTIONS ABOUT OUR ONLINE PRIVACY POLICY FOR CHILDREN
1. Do you collect information about my children’s use?
We do not knowingly collect personally identifying information from anyone under the age of 13 unless we
first obtain permission from the child’s parent or legal guardian.
2. What happens when my child is using an account not registered to them?
Internet and wireless devices and services purchased for family use may be used by children without our
knowledge. When that happens, information collected may appear to us to be associated with the adult
customer who subscribes to our services and will be treated as the adult’s information under this Policy.
3. What can I do to help better protect my child’s information?
We encourage you to spend time online with your children, and to participate in and monitor their online
activity. We have developed a website that offers safety and control tools, expert resources and tips designed
to help you manage technology choices and address safety concerns. Please visit att.com/smartcontrols for
more information.
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Privacy Policy
