AT&T PRIVACY POLICY
(Please consult www.att.com\privacy for the most up to date version of our Privacy Policy.)
About Our Privacy Policy
Whenever you do something like buy one of our products, watch a show or download an app, information is
created. Because we know your privacy is important, we have a Privacy Policy to explain how we collect, use and
protect that information. There’s a quick summary below, and the actual policy is written in an easy to understand
“Frequently Asked Questions (FAQ) format. We want to simplify this explanation, so you can make informed
choices about your privacy, and then spend the rest of your time enjoying our products and services.
Effective July 24, 2015
A Quick Summary of Our Privacy Policy
Our privacy policy applies to your use of all products, services and websites offered by AT&T and our AT&T affiliates,
such as DIRECTV, unless they have a different privacy policy. We will always provide you with notice of material
changes to this Policy. In order to do things like constantly improve our services, products and relationship with
you, we may collect different types of information that help us learn more about how our offerings are used.
Our privacy commitments
• We don’t sell your Personal Information to anyone for any purpose. Period.
• We keep your Personal Information in our business records while you are a customer, or until it is no longer
needed for business, tax or legal purposes.
• We will keep your information safe using encryption or other appropriate security controls.
Here’s some of the information we collect:
•
Account Information
includes your name, address, telephone number, e-mail address, service-related
details such as payment data, security codes, service history and other information like that;
•
Network Performance & Usage Information
tells us how you use our networks, our products and our
services, and how well our equipment and networks are performing;
•
Web Browsing & Wireless Application Information
tells us about the websites you visit and the mobile
applications you use on our networks;
•
Location Information
tells us where your wireless device is located, as well as your ZIP-code and street address;
•
TV Viewing Information
tells us about which programs you watch and record and similar information
about how you use our video services and applications.
Here are the three basic ways we collect it:
• We get information from you when you do things like make a purchase from us;
• We collect it from how you use our products and services;
• We obtain information from other sources, like credit agencies, marketing companies, and other service providers.
Here are just some of the ways we use it. To:
• Provide services and improve your customer experience;
• Send you bills for your services;
• Respond to your questions;
• Address network integrity, help in fraud prevention and network and device security issues;
• Do research and analysis to maintain, protect, develop and improve our networks and services;
• Let you know about service updates, content, offers and promotions that may be of interest to you;
• Improve entertainment options;
• Deliver Relevant Advertising;
• Create External Marketing & Analytics Reports;
• Assist in the prevention and investigation of illegal activities and violations of our Terms of Service
or Acceptable Use Policies.
Some examples of who we share your Personal Information with:
•
Across our companies
to give you the best customer experience and to help you get everything
we have to offer.
•
With other, non-AT&T companies that perform services on our behalf
only as needed for them to
perform those services. We require them to protect your information consistent with our Policy.
•
With other companies and entities, to:
• Respond to 911 requests and other emergencies or exigencies;
• Comply with court orders and other legal process;
• Assist with identity verification, and preventing fraud and identity theft;
• Enforce our agreements and property rights; and
• Obtain payment for products and services including the transfer or sale of delinquent accounts
to third parties for collection
Understanding Personal, Anonymous & Aggregate Information
• What is Personal Information? Information that identifies or reasonably can be used to identify you.
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Privacy Policy
