We use it in all kinds of ways, here are some examples:
o
We Provide Wireless Voice and Data Services:
We monitor, collect and use wireless location
information, together with other information we get from our network and your wireless device, to
maintain and improve our network. We also might use location information with your consent to provide
you with a customized experience. For example, when you dial 411 Directory Assistance for a business
telephone number, we might use your wireless location information to return the number of the business
location closest to you.
o
Location Based Services (LBS):
Your device can be used to access a ton of services based on location.
We offer these services via applications that have been pre-loaded or downloaded by you on your device.
LBS also may be provided via text message or other functionality. We’ll give you prior notice and ask for
your consent when your location is used or shared. The form of consent may vary, but will be appropriate
for the type of LBS you use.
o
LBS from other providers:
With your consent (to us or the other company) we also may enable LBS
from other companies by providing location information to their developers or location service providers.
o We use it for
Advertising
.
3. How accurate is wireless location information?
It depends on the technology we’re using. For example, we can locate your device based on the cell tower
that’s serving you. The range could be up to 1,000 meters in any direction from the tower in urban areas,
and up to 10,000 meters in rural areas. Wi-Fi networks provide more accurate location information, associating
you with the place where the network is located - like a coffee shop - or to an area within or around that place.
Services such as 411, 911, a “friend locator” application or a navigation/mapping application, require more
precise information. So for those we develop a more precise estimate of location by associating the serving
cell tower ID with other information, like the latitude and longitude of the tower, radio frequency parameters,
GPS information and timing differences in radio signals. Depending on a variety of factors, those methods
may estimate the location of your device to within 30 to 1000 meters.
4. Are you the only ones who can locate my wireless device?
Other companies may also be able to locate your device. For example, your handset manufacturer and your
operating system provider may be able to locate your device. If you download mobile applications, those
apps may be able to obtain your location directly from your handset or the operating system. Mobile
applications that give you access to your employer’s network may also give your employer the ability to
locate your device.
We urge you to review Policies of all providers.
QUESTIONS ABOUT AGGREGATE AND ANONYMOUS INFORMATION
1. Where do you get anonymous information?
Sometimes we’ll collect information about how you use our products using cookies and other similar
technologies (visit att.com/cookietechnology). This information doesn’t include your Personal Information
and is considered anonymous.
When we collect information that identifies you personally, we may anonymize it for certain purposes. We
remove data fields (such as name, address and telephone number) that can reasonably be used to identify
you. We also use a variety of statistical techniques and operational controls to anonymize data. Anonymizing
information is one of the tools we use to protect your privacy.
2. Tell me more about aggregate information.
Aggregate information is a form of anonymous information. We combine data that meet certain criteria into
anonymous groups. For example, we might want to compare how customers in Beverly Hills, CA (or any city,
county or ZIP-code) use their cell phones to how customers in Boulder, CO use their cell phones. In order to
do that, we would combine customer data in each of the geographies into anonymous groups and look at
all that aggregate data to understand how the two groups are different or similar.
3. Do you share anonymous or aggregate information?
Yes, we may share this information with other companies and entities for specific uses, which may include:
o Universities, laboratories, think tanks and other entities that conduct networking, social, behavioral,
environmental and other types of scientific research, for the purpose of creating fundamental new knowledge;
o Municipalities, government or other entities that may use this data for purposes such as municipal and
transportation planning, and emergency and disaster response coordination.
We share this information in external reports like our External Marketing & Analytics Reports and Metric Reports.
QUESTIONS ABOUT EXTERNAL MARKETING AND ANALYTICS REPORTS
1. Tell me more about the External Marketing & Analytics Program.
We use aggregate information to create External Marketing & Analytics Reports that we may sell to other
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