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Appendix 3 – Mixing local play with web elements in in-store TV
channels
Building an in-store TV channel including web- and API controlled elements
Figure A3-1. Using web- and API elements it is possible to put completely new dimensions into in-store
TV and digital posters.
In most cases in-store TV channels consists of playlist containing video clips and images. In some cases
a ticker is put on top. Web is usually a part of interactive kiosk- and interactive sign applications.
However, these elements may also be used in in-store TV and digital poster applications.
Here, we will build a 19” non-interactive bank information screen consisting of one movie region for high
performance video, one image region to present the queuing numbers (which is a client API application),
a live weather map information region (which is an external website feature) and finally a locally inserted
region containing local information from a local web server and a clock picked up from an external
website.