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HISTORY
Since 1860, Guido Panerai & Figlio in Florence has been producing precision
instruments with a high level of technical content, becoming a supplier to the
Royal Italian Navy. These instruments have indissolubly associated the name
Panerai with marine exploration, time measurement and the development of a
particular standard of quality and safety, a fundamental requirement for supplying
the armed forces.
Officine Panerai began producing watches in March 1938 with the Radiomir, a
model which played a part in the exploits of the commandos of the Italian Navy
who wore it on their wrists.
The Panerai Luminor has been recognized as a historically important watch by
virtue of the robustness and originality of its design; the small number of exam-
ples produced, together with the first Radiomir watches, have made them rarities
which are among the most sought-after by collectors in the field.
Since 1993, Officine Panerai has offered updated Luminor and Radiomir models
on the international market, thus becoming one of the undisputed leaders in the
haute horlogerie sports sector.
Making good use of the resources of the Panerai manufacture, highly reliable,
technologically avant-garde watches are now being created. These watches are
produced according to the criteria of craftsmanship inherited from the traditions
of the past and they are tested to resist the harshest influences.
Panerai watches are distributed through a highly selective international network
of watch specialists as well as through the Panerai boutiques. The addresses are
available on our website www.panerai.com.
The Panerai boutique in Florence in the early 1900s.
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