OPERATION
3-27
IMPACT
MX
is intended for CHR and similar formats where attracting a large audi-
ence (maximizing cume) is more important than ensuring long time-spent-listening.
This very loud, bright, “major-market” preset has a great deal of presence energy
that cuts through on lower-quality radios.
Its sound changes substantially as the
L
ESS
-M
ORE
control is turned down—distortion
decreases while bass punch and transparency improve. Therefore, exploring various
L
ESS
-M
ORE
settings is very worthwhile with
IMPACT
, because, for many markets, this
preset will be “over the top” if it is not turned down with
L
ESS
-M
ORE
.
GREGG
MX
may be preferable to
IMPACT
MX
at
IMPACT
MX’
S
lower
L
ESS
-M
ORE
settings.
IMPACT
Is the 8500 version of this preset and has about 18ms of latency. Its audible
performance is inferior to
IMPACT
MX,
so it should only be used in circumstances
where the delay produced by
IMPACT
MX
is unacceptable.
IMPACT
LL
is the 13 ms-latency version of
IMPACT
. The same suggestions about ex-
ploring Less-More settings apply to this preset too.
INSTRUMENTAL:
An alias for the
JAZZ
preset.
JAZZ:
JAZZ
is an 8500 preset specifically tailored toward stations that play mostly
instrumental music, particularly classic jazz from the LP era (Coltrane, Mingus, Monk,
etc.). It is a quiet preset with a very clean, mellow high end to prevent stridency on
saxes and other horns. It preserves much of the qualities of the original recordings,
doing light re-equalization. The preset produces very low listening fatigue, so it is a
good choice for stations that want listeners to stay all day. Stations programming
classic jazz should also investigate the
MELLOW
JAZZ
MX
preset.
Stations programming “smooth jazz” should investigate the
SMOOTH
JAZZ
MX
pre-
set, which is louder and more “commercial”-sounding. There is also an 8500-style
SMOOTH
JAZZ
preset available.
LOUD:
There are several
LOUD
presets, all of which use “8500-style” technology and
typically have 18 ms of latency. We have not made MX versions of the
LOUD
presets;
we retained these presets in the 8600 mainly for historical reasons. Most were first
introduced with Optimod-FM 8400 and some 8600 users may have custom presets
based on them.
Before deciding to use a preset in the LOUD family, broadcasters wanting high loud-
ness and dial impact should investigate the
CRISP
MX,
EXTREME
MX,
IMPACT
MX,
and
GREGG
MX
presets.
GREGG
MX
’s loudness is comparable to the
LOUD
presets;
CRISP
MX,
EXTREME
MX,
and
IMPACT
MX
are somewhat louder.
LOUD-HOT
is very bright and present, with up-front vocals. Release time is medium.
In order to get the punchiest and loudest sound, beyond
L
ESS
-M
ORE
=7.0 we pro-
gressively reduce the protection provided by the distortion-controlling mechanism.
So
L
ESS
-M
ORE
settings beyond 7.0 are progressively more risky and can exhibit audi-
ble distortion.
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