ACCESSORIES & PACKAGING GUIDELINES
9
TUBE SPECIFICATIONS
FRONT:
Mazda logo must print in Mazda blue (pms Process Blue) and
black. Placement is flush right with product name in a clean, white
area. Product name should dominate within white area. Use s
pecified fonts. Indicate tics and instructions for placement of
picking and part labels on opposite side within clean, white area.
Using 4C P pms 877C:
If a 4-color product image is available, image is one-half
horizontally on the left side, and the other half, clean white space
and pms Process Blue is divided into two equal parts, divided by a
1
/
4
”signature black band that bleeds right, butts left into image.
A 60% soft gradient of pms 877C (or 4-c substitute if restricted by
ink colors) comes from left-hand side of bottom white area and
blends to 0%.
(See Diagram 10)
If no image is available, a gradient of 100% pms Process Blue and
black fills one-half of top portion, and one-half bottom portion is
clean white space. Separate gradient and white area with
1
/
4
”
signature black band, bleed left-to- right. A 60% soft gradient of
pms 877C (or 4-c substitute if restricted by ink colors) comes from
left-hand side of bottom white area and blends to 0%.
(See Diagram 11)
Using 2-Color Only:
If 2-color only, band should be pms Process Blue. Text should
be displayed flush left within solid blue (or Black if 2-color
restriction) area. Separate solid and white area with
1
/
4
”
100% pms Process Blue band, bleed left-to- right.
(See Diagram 12.)
Diagram 11
4-color gr pms 877C
When no image is available, use this gradient graphic. Shown with gradient of black + pms
process blue use, and extend to full length of package (as shown) maintaining
2
/
3
ratio.
Diagram 10
4-color P pms 877C
When image is available, use this layout.
Diagram 12
2-color: pms Process Blue + Black
Shown with solids, no image use.
