Design Application
CARTON/BOX SPECIFICATIONS
FRONT:
Basic design principle should be followed per the samples
given here. Mazda logo must print in Mazda blue and black.
Placement is flush right above product name. Product name
should dominate within the white area. Photo, gradient or
solid area is divided by a
1
/
4
”, black band bleeds left/right.
If 2-color only, band should be 100% pms Process Blue.
Placement of bulleted, descriptive text is flush left, within
the upper, left side area and must be clearly legible. Text
knocks out of image if needed for clear readability.
Using 4C P pms 877C:
Front should be two-thirds ratio of 4-c product photo or
gradient of 100% pms Process Blue and black, and one-
third clean white space with 60% soft gradient of pms
877C (or 4-c substitute if restriction by ink colors) that
comes from the bottom, left-hand side of white area and
blends to 0%.
(See Diagram 1)
Using 2-Color Only:
If 2-color only, follow basic layout of 4C, except two-third
area will be 100% solid black. Band will be 100% pms
Process Blue.
(See Diagram 2)
Usage Samples
ACCESSORIES & PACKAGING GUIDELINES
6
SAMPLE OF FLAT DIE OF CARTON
4-c P pms 877C spot.
(Not recommended on uncoated stock)
Shown as a flat die with product photo use.
Tic marks for labels should be indicated with
instruction for placement.
Diagram 1
4-color gr pms 877C
When no image is available, use this
gradient graphic.
Gradient of 100% black +100%
pms Process Blue use.
2-color: pms Process Blue + Black
Shown with solids, no image use.
4-color P pms 877C
When image is available, use this layout.
