Use of Mazda Logos and Colors
There is one “Mazda” logotype used for all Mazda accessories and
packaging products.
For maximum impact and clarity, a specific amount of clear space must be
maintained around the Mazda logo. This is a “neutral zone” within no other
graphic elements, such as typography, pictures or borders may appear or
intrude. The clear space around the brand symbol must equal 1/6” or more
of the width, in all directions.
NO element of the logo may be modified in any way. This includes the
size relationship between the logo and brand symbol in the promotional
configuration, and the distance between these two elements.
To maintain the integrity of the corporate image, the logotype should never
be altered or misused. The Mazda logo was designed to stand alone and
must not be used in conjunction with any other logo.
Brand Symbol Colors
ACCESSORIES & PACKAGING GUIDELINES
Logo Usage
Logotype with Brand Symbol
2
Symbol Colors [ 4 color & 5-Color use ]
2 Colors Restriction
Symbol Silver
PMS 877C
Mazda Blue
PMS PROCESS BLUE
C100% + M30%
Symbol Gray
PMS COOL GRAY 7C
C22% + M15% +
Y11% + K22%
Black
White
Black
PMS Process Blue
K50%
White
The authorized Mazda colors provided here have
been carefully chosen for their visual impact,
clarity and identity. They allow sufficient flexibility
in meeting a wide range of printing requirements,
while ensuring uniformity in all accessory and
packaging applications.
The 2 colors are to be used when only 2 inks are
available. These colors maintain the Mazda brand
blue with the contrasting black for a clean, crisp,
overall appearance.
Use of metallic ink on uncoated paper is not
recommended.
