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GENUINE ACCESSORIES

Packaging Guidelines

M N A O A C C E S S O R Y O P E R A T I O N S

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Содержание GENUINE ACCESSORIES

Страница 1: ...GENUINE ACCESSORIES Packaging Guidelines M N A O A C C E S S O R Y O P E R A T I O N S ...

Страница 2: ...nd achieve the consistency that will enhance the success of our common business Mazda Identification Standards Since 1998 the new brand symbol of Mazda captures the spirit of the company and its aspirations for the future It became a preeminent mark of excellence worldwide The brand symbol together with our corporate logotype is our word our signature a key element in our continuous success As the...

Страница 3: ...altered or misused The Mazda logo was designed to stand alone and must not be used in conjunction with any other logo Brand Symbol Colors ACCESSORIES PACKAGING GUIDELINES Logo Usage Logotype with Brand Symbol 2 Symbol Colors 4 color 5 Color use 2 Colors Restriction Symbol Silver PMS 877C Mazda Blue PMS PROCESS BLUE C100 M30 Symbol Gray PMS COOL GRAY 7C C22 M15 Y11 K22 Black White Black PMS Process...

Страница 4: ...p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 2 Frutiger 66 Bold Italic A B C D E F G H I J K L M N O P Q R S T U W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 2 Frutiger 75 Black A B C D E F G H I J K L M N O P Q R S T U W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 Basic Font 3 Frutiger 47 Light Condensed A B C...

Страница 5: ...or bags and clamshells should have a clean white background with Mazda Genuine Accessories logo printed in Mazda blue and black see guidelines and samples indicated in this manual Consistency dictates that regardless of the type of packaging all Mazda accessories and packaging should include these elements Mazda Genuine Accessories logo product label with all the proper information see label diagr...

Страница 6: ...e for product headline description 20 screen tint of 4 color image gradient or solid if no image is available Disregard overprints and tints over 100 black minus 1 4 shorter than image 1 4 band of pms 877C Soft 40 gradient of pms 877C from left hand side Logo placement here Tic marks and placement instruction on one side of box Placed in clean white area 100 Black band 1 4 deep x full length of fr...

Страница 7: ...and black and one third clean white space with 60 soft gradient of pms 877C or 4 c substitute if restriction by ink colors that comes from the bottom left hand side of white area and blends to 0 See Diagram 1 Using 2 Color Only If 2 color only follow basic layout of 4C except two third area will be 100 solid black Band will be 100 pms Process Blue See Diagram 2 Usage Samples ACCESSORIES PACKAGING ...

Страница 8: ...orter than product photo the1 4 dividing band is pms 877C If 2 color only band should be pms Process Blue Only one side of carton should indicate tics and instructions for placement of picking and part labels See Diagram 2 BACK Entire product photo bleeds all 4 sides Placement of bulleted descriptive text is flush left within the left side of product image and must be clearly legible Text knocks o...

Страница 9: ... tics and instructions for placement of picking and part labels See Diagram 9 Using 4C Process pms 877C Follow basic design principle using two thirds ratio of 4 c photo of product or gradient and one third clean white space at bottom with 60 soft gradient of pms 877C or 4 c substitute if restricted by ink colors that comes from left hand side of bottom white area and blends to 0 See Diagram 6 Usi...

Страница 10: ... 10 If no image is available a gradient of 100 pms Process Blue and black fills one half of top portion and one half bottom portion is clean white space Separate gradient and white area with 1 4 signature black band bleed left to right A 60 soft gradient of pms 877C or 4 c substitute if restricted by ink colors comes from left hand side of bottom white area and blends to 0 See Diagram 11 Using 2 C...

Страница 11: ...ot shown only if photo does not conflict with overlying product or a gradient of 100 pms Process Blue and black and one third clean white space at bottom with 60 soft gradient of pms 877 or 4 c substitute if restricted by ink colors that comes from left hand side of bottom white area and blends to 0 See Diagram 13 Using 2 Color Only If 2 color only follow basic layout of 4C except two third area w...

Страница 12: ...ctions should be displayed in French and English This includes Do It Yourself parts or DIY normally sold to consumers over the counter MAZDA DE MEXICO MDM GUIDELINE For Mazda accessories or other products sold to MdM dealers to be sold to the retail consumer the General Labeling Standards must be followed in addition to new or amended definitions set forth in NOM 050 SCFI 2004 General Labeling Sta...

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