Canon ColorPASS-Z5000 Скачать руководство пользователя

Страница: 1 / 130

ColorPASS-Z5000

GETTING STARTED

I N C L U D E S F I E R Y

S O F T W A R E

Содержание ColorPASS-Z5000

Страница 1: ...ColorPASS Z5000 GETTING STARTED I N C L U D E S F I E R Y S O F T W A R E...

Страница 2: ......

Страница 3: ...ColorPASS Z5000 GETTING STARTED I N C L U D E S F I E R Y S O F T W A R E...

Страница 4: ......

Страница 5: ...rademark of UNIX System Laboratories a wholly owned subsidiary of Novell Inc PANTONE is a registered trademark of Pantone Inc Matchprint is a trademark of Imation Corp All other terms and product name...

Страница 6: ...nzeln als auch in einer Anlage die einen normalen Anwendungsfall nachbildet auf die Einhaltung der Funkentst rbestimmungen gepr ft Es ist jedoch m glich dass die Funkentst rbestimmungen unter ung nsti...

Страница 7: ...OMPANYING DOCUMENTATION HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY THIS LIMITATION WILL APPLY EVEN IF ELECTRONICS FOR IMAGING OR ANY AUTHORIZED DEALER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DA...

Страница 8: ......

Страница 9: ...Windows 95 98 Me connection 8 Setting up SMB printing with Windows 95 98 Me 11 Setting up IPP printing with Windows 98 and or Windows Me 14 Setting up PostScript printing with Windows NT 4 0 and or W...

Страница 10: ...ding the ICM device profile 63 Installing User Software on a Mac OS Computer Setting up the ColorPASS as a PostScript printer 65 Setting up the ColorPASS in the Chooser 66 Installing ColorPASS softwar...

Страница 11: ...on Windows NT or Windows 2000 Workstations 97 Reinstalling the Adobe PostScript Printer Driver on Windows 95 98 Me 97 Problems with the Fiery utilities on Windows 95 98 Me NT 4 0 or Windows 2000 98 O...

Страница 12: ......

Страница 13: ...sing the color copier your computer your application software or your network see the manuals that accompany those products NOTE The term ColorPASS is used in this manual to refer to the ColorPASS Z50...

Страница 14: ...es of the ColorPASS for users who send jobs via remote workstations on the network The Color Guide provides information on managing the color output of your ColorPASS It addresses concepts and issues...

Страница 15: ...olor management and NetWise networking management Fiery WebTools ColorWise Pro Tools Fiery Downloader Fiery Link and Fiery Spooler Mac OS only client utilities Fiery Scan plug in Command WorkStation W...

Страница 16: ...o the application and printer driver you are using PostScript Fonts Mac OS only PostScript screen and printer fonts that correspond to the 136 PostScript printer fonts installed on the ColorPASS 126 A...

Страница 17: ...S and ICM Windows color management files that enable you to maintain consistent color from your original artwork to the colors displayed on your monitor to the printed output Color reference files Ref...

Страница 18: ...32MB of RAM for Windows Me At least 32MB of RAM for Windows NT 4 0 At least 64MB of RAM for Windows 2000 With Microsoft Windows 95 98 Me you also need IPX SPX or TCP IP networking protocol installed A...

Страница 19: ...u also need Either Netscape Communicator version 4 5 or later and Java enabled or Microsoft Internet Explorer version 4 0 1 and Service Pack 1 or later with Java enabled NOTE Netscape and Microsoft co...

Страница 20: ...later At least 64MB of RAM To use Fiery Scan you also need Adobe Photoshop version 4 0 or later UNIX TCP IP To print to the ColorPASS with a UNIX workstation you need A workstation with standard TCP I...

Страница 21: ...sk drive A 2x CD ROM drive A 17 monitor that supports 16 bit color at a minimum resolution of 1024 x 768 DocBuilder Pro To run the Command WorkStation application with DocBuilder Pro you need A Window...

Страница 22: ......

Страница 23: ...Software CD as needed In addition to using the User Software CD you can download printer drivers and the Fiery Link installer from the ColorPASS with the Installer WebTool if the site administrator ha...

Страница 24: ...SMB printing see Setting up SMB printing with Windows 95 98 Me on page 11 TO INSTALL THE POSTSCRIPT PRINTER DRIVER FOR WINDOWS 95 98 ME 1 Click Start choose Settings and then choose Printers to displa...

Страница 25: ...ck Browse Browse to English Prntdrvr Ps_drvr Win_9x NOTE You will use the same path for Windows Me If you are installing from the files you downloaded using the Installer browse to Prntdrvr Prntdrvr P...

Страница 26: ...k Next You will configure the port later according to your network type 10 Using a maximum of 31 characters enter a name for the ColorPASS or leave the default name in the Printer Name box This name w...

Страница 27: ...ion is complete you will need to configure the options installed on your copier TO CONFIGURE INSTALLABLE OPTIONS ON THE COLORPASS FROM THE POSTSCRIPT PRINTER DRIVER FOR WINDOWS 95 98 ME 1 Click the St...

Страница 28: ...lor Settings options provided in the ColorWise print option bar of the Fiery printing tab of your printer driver to reflect current copier color settings See the Color Guide for more information You c...

Страница 29: ...ate the Printer IP Address or DNS Name field 6 Enter the ColorPASS IP address or DNS name in the Printer IP Address or DNS Name field 7 If you would like your printer driver to display the printer s c...

Страница 30: ...server should be configured with a print server and print connection for the ColorPASS For details see your NetWare documentation and the Configuration Guide To print from Windows 95 98 Me computers...

Страница 31: ...otocol icon 4 Click the Advanced tab 5 In the Property list click Frame Type In the Value pop up menu select the Frame Type that corresponds to the one set during ColorPASS Network Setup If necessary...

Страница 32: ...8 ME 1 Click the Start button choose Settings and then choose Printers 2 Click the ColorPASS printer icon and then choose Properties from the File menu 3 Click the Details tab and click Add Port A lis...

Страница 33: ...indows printing or WINS printing Printing by this method allows you to install the PostScript printer driver and printer description files and print from your computer to a particular connection Hold...

Страница 34: ...are browsing for is the name entered in Network Setup Service Setup Windows Setup Server Name Refer to the Configuration page for this information If you are not able to locate your ColorPASS see you...

Страница 35: ...e installation See your Windows documentation for details 7 Using a maximum of 31 characters enter a name for the ColorPASS or leave the default name in the Printer name box and choose whether you wan...

Страница 36: ...rmed after installing the appropriate printer drivers See To install the PostScript printer driver for Windows 95 98 Me on page 2 NOTE IPP printing is not supported on Windows 95 BEFORE YOU BEGIN 1 Pr...

Страница 37: ...ct the Details tab and click Add Port The Add Port dialog box appears 4 Enter a network path for the printer The path for the printer is the IP address followed by IPP printer NOTE You can enter http...

Страница 38: ...ding a port This procedure is described in Completing the Windows NT 4 0 TCP IP and LPR connection on page 28 The following procedures for Windows NT 4 0 and Windows 2000 describe installing the print...

Страница 39: ...ailable if you logged in to a computer on which you have Administrator privileges If it is not available you can add a network printer The procedure is similar to adding a port see page 29 5 Check LPT...

Страница 40: ...lick Have Disk The Install from Disk dialog box prompts you for the disk 7 If you are installing from the CD type the name of the CD ROM drive for example D and click Browse If you are installing from...

Страница 41: ...d click Open If you are installing from files you downloaded using the Installer WebTool browse to the Prntdrvr Prntdrvr Ps_drvr Win_NT4x folder and click Open Make sure Oemsetup inf or Oemsetup is se...

Страница 42: ...r Click Next NOTE Entering more than 31 characters may cause printing problems with some network applications 12 Indicate whether you want the printer installed as a shared printer Click Next If you s...

Страница 43: ...TALL THE POSTSCRIPT PRINTER DRIVER FOR WINDOWS 2000 1 Click Start choose Settings and then choose Printers to display the Printers window 2 Double click the Add Printer icon and click Next 3 Specify p...

Страница 44: ...of manufacturers and printers click Have Disk The Install from Disk dialog box prompts you for the disk 6 Type the name of the CD ROM drive for example D and click Browse Browse to the English Prntdrv...

Страница 45: ...the ColorPASS file and click Next 9 Using a maximum of 31 characters enter a name for the ColorPASS or leave the default name in the Printer Name box This name will be used in the Printers and queue...

Страница 46: ...are as you must also enter a Share Name for the printer or leave the default name and make selections from the list of operating systems used by client workstations Refer to the Configuration Guide fo...

Страница 47: ...ns installed on your copier To enable Internet Protocol Printing IPP see Setting up IPP printing with Windows 2000 on page 36 TO CONFIGURE INSTALLABLE OPTIONS ON THE COLORPASS FROM THE POSTSCRIPT PRIN...

Страница 48: ...to connect to your network type see Completing the Windows NT 4 0 and or Windows 2000 printer connection on page 28 To enable Internet Protocol Printing IPP for Windows 2000 see Setting up IPP printi...

Страница 49: ...the icon for the ColorPASS PostScript printer driver 3 Choose Properties from the File menu 4 Select the Configuration tab 5 Check Two Way Communication This will activate the Printer IP Address or DN...

Страница 50: ...installed the PostScript printer driver and printer driver files complete the setup for the TCP IP and LPR connection as follows Prepare the ColorPASS to accept print jobs using TCP IP and LPR protoc...

Страница 51: ...LPR port is not listed install the TCP IP network protocol and Microsoft TCP IP printing software See the Configuration Guide or your Windows documentation 4 Enter the IP address of the ColorPASS If...

Страница 52: ...11 Click OK to close the Printer Properties dialog box TO SET UP TCP IP AND LPR PRINTING FOR WINDOWS 2000 1 Open the Properties dialog box for the ColorPASS and click the Ports tab 2 Click Add Port 3...

Страница 53: ...0 printing enabled at the ColorPASS Control Panel select Raw 9100 is automatically detected for Port Number under Raw Settings You can print to the printer connection selected for Port 9100 printing a...

Страница 54: ...workstation NetWare protocols NWLink IPX SPX Compatible Transport and NetWare client services should already be installed on the Windows NT and or Windows 2000 workstation TO SET UP IPX NOVELL PRINTI...

Страница 55: ...er on your workstation Click Yes 6 Click OK to install the ColorPASS PostScript printer driver start with step 6 on page 18 When installation is complete a new printer window appears with the name of...

Страница 56: ...connection Hold Print or Direct on the ColorPASS These instructions assume you have the TCP IP Protocol and Microsoft TCP IP printing software installed on the Windows NT and or Windows 2000 workstati...

Страница 57: ...printer name you are browsing for is the name entered in Network Setup Service Setup Windows Setup Server Name Refer to the Configuration page for this information The amount of network traffic deter...

Страница 58: ...the appropriate printer drivers see To install the PostScript printer driver for Windows 2000 on page 21 NOTE IPP printing is not supported on Windows NT BEFORE YOU BEGIN 1 Prepare the ColorPASS for...

Страница 59: ...ther lowercases or uppercases 5 Click Next The Connect to Printer window appears 6 Click OK 7 The Add Printer Wizard dialog box appears If you install the PostScript printer for Windows 2000 for the f...

Страница 60: ...Pro Tools and Fiery Downloader The installers for Fiery Link ColorWise Pro Tools and Fiery Downloader are similar Before you begin installation determine the following Where do you want to install th...

Страница 61: ...e of dialog box Action When finished Welcome Read the Setup program introduction Click Next Software License Agreement Read the license agreement Click Yes Choose Destination Location Specify a hard d...

Страница 62: ...ames the folder Command WorkStation Do you want to place a shortcut to the Command WorkStation application in your Windows Start Menu Programs StartUp folder Placing a shortcut in the StartUp folder a...

Страница 63: ...ilder Pro CD TO INSTALL ACROBAT 4 05 1 Insert the Adobe Acrobat 4 05 for DocBuilder Pro CD in the CD ROM drive 2 Double click the AutoPlay exe icon on the CD and follow the instructions on the screen...

Страница 64: ...otoshop Plugins subfolder If the TWAIN plug ins have been deleted you must reinstall Adobe Photoshop software in order to use Fiery Scan TO INSTALL THE TWAIN FIERY SCAN MODULE 1 On the User Software C...

Страница 65: ...the local subnet appear in the Available Fierys list of the My Fiery List dialog box You can specify which ColorPASS servers to connect to and monitor from this dialog box If the ColorPASS is not in y...

Страница 66: ...by choosing it from the Start Programs Fiery menu The Edit My Fiery List dialog box opens and all servers found appear in the Available Fierys area of the dialog box NOTE Only servers that support Fi...

Страница 67: ...ual tab Enter the DNS name or IP address of the ColorPASS and click the arrow button When the arrow button is clicked Fiery Link checks for the specified ColorPASS If the server is found it appears in...

Страница 68: ...46 Installing User Software on a Windows Computer 3 Select Use Nickname and enter a nickname for the ColorPASS 4 Click OK 5 Click Apply to accept the changes to My Fiery List 6 Click OK...

Страница 69: ...47 Using the software for the first time TO CONFIGURE THE CONNECTION FOR FIERY LINK USING AN ADVANCED IP SEARCH 1 Click the AutoSearch tab 2 Click the Advanced button...

Страница 70: ...he IP Range Subnet Addr window and click the Remove button You can also search for the server using a range of subnet values For more information see To configure the connection for Fiery Link using a...

Страница 71: ...dd a server to the My Fiery List select it and click the arrow button The server appears in the My Fiery List Repeat step 5 for each server you would like to add to the My Fiery List 6 Click Apply to...

Страница 72: ...stalling User Software on a Windows Computer TO CONFIGURE THE CONNECTION FOR FIERY LINK USING AN ADVANCED SUBNET SEARCH 1 Click the AutoSearch tab 2 Click the Advanced button and click the Subnet Addr...

Страница 73: ...e searched appear in the IP Range Subnet Addr list Repeat this procedure for each IP address and subnet you would like to search To remove a subnet value from the IP Range Subnet Addr list select it a...

Страница 74: ...and you would like to search again using the same parameters click Refresh NOTE Only servers that support Fiery Link appear in the Available Fierys area 5 To add a ColorPASS server to the My Fiery Li...

Страница 75: ...the Control Panel This page contains information you will need when configuring the connection such as the IP address BEFORE YOU BEGIN Print the Configuration page from the Control Panel and note the...

Страница 76: ...nickname cannot contain any of the following seven characters _ space tab Protocol Choose the type of network protocol you are using from the pop up menu NOTE Command WorkStation software is supporte...

Страница 77: ...tion whenever there is any change to your ColorPASS server or network such as a server name or IP address First change the specific ColorPASS Setup information before configuring the connection TO MOD...

Страница 78: ...tion page from the Control Panel and note the IP Address of the ColorPASS You can also set up a Domain Name Server DNS for the IP address of the ColorPASS See your Windows system documentation for inf...

Страница 79: ...the actual server name of the ColorPASS NOTE The nickname cannot contain any of the following seven characters _ space tab Protocol Choose the type of network protocol you are using from the pop up m...

Страница 80: ...your ColorPASS server or network configuration such as a server name or IP address First change the specific ColorPASS Setup information before configuring the connection TO MODIFY THE CONFIGURATION...

Страница 81: ...particular copier model can produce The method used to print the Pantone ps file differs depending on the Spot Color Matching setting For more information see the Printing Guide and the Color Guide Rg...

Страница 82: ...ropriate location TO COPY THE PRINTER DESCRIPTION FILES 1 On the User Software CD open the English Prntdrvr Ps_drvr folder Select the folder that corresponds to the system that you are using For Windo...

Страница 83: ...OWS 2000 1 On the User Software CD open the Icm folder 2 If you are using Windows 95 98 or Windows Me copy the profiles to the Windows System Color folder on your hard disk If you are using Windows NT...

Страница 84: ...B Setup dialog box click Load 4 For Windows 95 98 and Windows Me browse to the Windows System Color select Efirgb icm and click Load For Windows NT 4 0 and Windows 2000 browse to the Winnt System32 Co...

Страница 85: ...dows Me Windows NT 4 0 and or Windows 2000 on page 61 NOTE The internal name of an ICC profile may vary slightly from its file name TO LOAD THE ICM DEVICE PROFILE IN PHOTOSHOP 5 X 1 Launch Photoshop 2...

Страница 86: ......

Страница 87: ...Downloader and Fiery Spooler Copy additional color reference and application specific files from the User Software CD as needed Setting up the ColorPASS as a PostScript printer To set up the ColorPAS...

Страница 88: ...is complete NOTE If you operate the ColorPASS in a copy shop quick print shop or service bureau you might want to provide copies of the printer driver PPD file any ICC profiles or separation tables us...

Страница 89: ...tion The device name 5000 is the internal name of your copier NOTE Only the print connections Direct Hold and Print that have been enabled in Setup appear in the Chooser 4 Select a ColorPASS connectio...

Страница 90: ...your hard disk Otherwise the software is placed by default as described below If you are using ColorSync 2 5 or later install the profiles into the ColorSync Profiles folder inside the System folder I...

Страница 91: ...ler or Fiery Link you must have Mac OS Runtime for Java MRJ 2 2 installed on your computer If you do not have MRJ installed the ColorWise Pro Tools Fiery Spooler or Fiery Link installer automatically...

Страница 92: ...eady to configure the ColorWise Pro Tools Fiery Spooler and Fiery Link connection to the ColorPASS as described below Configuring a connection for ColorWise Pro Tools The first time you use ColorWise...

Страница 93: ...ro Tools If you have not configured a connection click Add 3 Enter the appropriate information for the ColorPASS Nickname Enter a name for the ColorPASS This can be any name you wish it does not have...

Страница 94: ...ick Select to begin using ColorWise Pro Tools Modifying the configuration You should edit the configuration whenever there is any change in your original configuration such as a change of IP address F...

Страница 95: ...for Fiery Spooler BEFORE YOU BEGIN Print the Configuration page from the Control Panel and note the IP address of the ColorPASS TO CONFIGURE A CONNECTION FOR FIERY SPOOLER 1 Launch the utility by dou...

Страница 96: ...he name of the device that the ColorPASS is connected to 5000 This device name appears in the Printer Setup section of the Configuration page 5 When you have entered all the information click Add 6 Wi...

Страница 97: ...ve a ColorPASS select the ColorPASS by its IP address or DNS name and click Remove The list of available servers reflects the modifications you have made Configuring a connection for Fiery Link You ca...

Страница 98: ...clicking its icon The Edit My Fiery List dialog box opens and all ColorPASS servers found appear in the Available Fierys area of the dialog box NOTE Only servers that support Fiery Link appear in the...

Страница 99: ...ual tab Enter the DNS name or IP address of the ColorPASS and click the arrow button When the arrow button is clicked Fiery Link checks for the specified ColorPASS If the server is found it appears in...

Страница 100: ...78 Installing User Software on a Mac OS Computer 3 Select Use Nickname and enter a nickname for the ColorPASS 4 Click OK 5 Click Apply to accept the changes to My Fiery List 6 Click OK...

Страница 101: ...79 Installing ColorPASS software and fonts TO CONFIGURE THE CONNECTION FOR FIERY LINK USING AN ADVANCED IP SEARCH 1 Click the AutoSearch tab 2 Click the Advanced button...

Страница 102: ...resses you would like to search To remove an IP range from the list select the range in the IP Range Subnet Addr window and click the Remove button You can also search for the ColorPASS using a range...

Страница 103: ...olorPASS was not found and you would like to search again using the same parameters click Refresh NOTE Only servers that support Fiery Link appear in the Available Fierys area 5 To add a server to the...

Страница 104: ...iery List Repeat step 5 for each server you would like to add to the My Fiery List 6 Click Apply to accept the changes to My Fiery List 7 Click OK TO CONFIGURE THE CONNECTION FOR FIERY LINK USING AN A...

Страница 105: ...the Subnet Addr tab 3 Enter the IP address and subnet to search and click the arrow button The IP address and subnet to be searched appear in the IP Range Subnet Addr list Repeat this procedure for e...

Страница 106: ...click the Remove button 4 Click Search When the search is complete all servers found appear in the Available Fierys area of the dialog box If the ColorPASS was not found and you would like to search a...

Страница 107: ...ColorPASS server to the My Fiery List select it and click the arrow button The server appears in the My Fiery List Repeat step 5 for each server you would like to add to the My Fiery List 6 Click App...

Страница 108: ...rint the Configuration page from the Control Panel and note the AppleTalk zone of the ColorPASS TO SPECIFY A COLORPASS TO CONNECT TO 1 Double click the Fiery Downloader icon 2 Select the AppleTalk zon...

Страница 109: ...to applications the screen fonts must remain in the System Fonts folder The printer fonts can be copied to a folder of your choice NOTE In the System Fonts folder when displayed by Kind screen fonts a...

Страница 110: ...at indicates the closest equivalent of PANTONE coated colors that the ColorPASS and your particular copier model can produce The method used to print the PANTONE Book ps file differs depending on the...

Страница 111: ...les with ColorSync 4 0 For more information about ColorSync see your application s documentation TO SET THE COLORSYNC SYSTEM PROFILE 1 Choose Control Panels ColorSync from the Apple Menu 2 Select EFIR...

Страница 112: ...y Scan TO LOAD THE MONITOR SETTINGS FILE IN PHOTOSHOP 5 X 1 Launch Photoshop 2 From the File menu choose Color Settings and from the Color Settings submenu choose RGB Setup 3 In the RGB Setup dialog b...

Страница 113: ...D THE ICC COPIER PROFILE IN PHOTOSHOP 5 X 1 Launch Photoshop 2 From the File menu choose Color Settings and from the Color Settings submenu choose CMYK Setup 3 In the CMYK Setup dialog box choose ICC...

Страница 114: ......

Страница 115: ...u need to set certain ColorPASS options in Network Setup and Printer Setup You also need to prepare each user s workstation to communicate with the ColorPASS over the Internet or intranet For more inf...

Страница 116: ...ates to their browsers As support cannot be guaranteed for all versions use the versions specified above for best results 4 Make sure Java is enabled in your Internet browser For more information on s...

Страница 117: ...rve exe file or the Fiery Link exe file browse to the location where you want to install the folder and click Next The folder is installed to the location you specified 7 Install the appropriate print...

Страница 118: ......

Страница 119: ...al information about problems you may encounter using the PostScript Printer Driver for Windows NT 4 0 see the Adobe README file readmeNT wri included in English Prntdrvr Ps_drvr Win_NT4x on the User...

Страница 120: ...s are incorrect you can change them in this dialog box On a Mac OS computer Setting up the ColorPASS in the Chooser If auto setup does not work and you are prompted to select the PPD select the approp...

Страница 121: ...both aliases on your desktop 7 When necessary use the aliases to open both folders and move fonts between them If you have any applications running you must quit and relaunch them in order to view an...

Страница 122: ......

Страница 123: ...nt files xv ColorWise color management files xiii ColorWise Pro Tools 38 configuring the connection to the Fiery Mac OS 70 Configuring the connection to the Fiery Windows 43 ColorWise Pro Tools instal...

Страница 124: ...Mac OS 68 installing for Windows 38 Mac OS requirements xviii problems on Windows 95 98 Me Windows NT or Windows 2000 98 Windows requirements xvii see also Fiery Downloader Fiery Spooler Fiery WebToo...

Страница 125: ...nting for Windows NT 4 0 32 to 34 system requirements xviii Windows 2000 32 Windows NT 4 0 32 IPX SPX Windows 2000 32 Windows NT 32 J Java xvii 40 94 M Mac OS copying color files 88 fonts 87 installin...

Страница 126: ...23 Windows 95 98 Me 4 Windows NT 4 0 19 Printer Driver installable options Windows 95 98 Me 5 printer drivers seePostScript printer drivers printing Windows 2000 28 Windows NT 4 0 28 see also PostScri...

Страница 127: ...ments xvi troubleshooting 97 Windows 2000 IPX 32 to 34 IPX SPX 32 PostScript printer driver 21 to 26 printing requirements 28 setting up PostScript printing 16 troubleshooting 98 Windows 95 98 Me sett...

Страница 128: ......

Страница 129: ......

Страница 130: ...Cedex France CANON U K LTD Woodhatch Reigate Surrey RH2 8BF United Kingdom CANON DEUTSCHLAND GmbH Europark Fichtenhain A10 47807 Krefeld Germany CANON ITALIA S p A Palazzo L Strada 6 20089 Milanofior...

Результаты поиска

Содержание ColorPASS-Z5000

Отзывы:

Похожие инструкции для ColorPASS-Z5000

Бренды по названию

Популярные бренды

Canon ColorPASS-Z5000, Начало работы

Результаты поиска

Содержание ColorPASS-Z5000

Отзывы:

Похожие инструкции для ColorPASS-Z5000

Бренды по названию

Популярные бренды