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Keep in mind, the Magic Wand and Extract filters perform best when the
background is a solid color and not a gradient.
Making Your Selection a New Layer
The goal behind all this is to get your main image on a layer with a transparent
background. (This will show as gray and white checks all around the image).
With a transparent background, you can add additional elements to the image
including text, drop shadows, glows and more.
You must take ownership of fixing bad artwork. If the file is provided in a pixel
based format like TIFF, PSD, JPEG, GIF, etc., you can’t assume it is bright, sharp, of high
resolution and ready to print. You must check the resolution and
upsample the file if necessary. Make adjustments if it needs sharpness or boost
color saturation if the file is dull. Lighten the file if it seems too dark because the
image may print even darker!