The Sonata Experience
30
Feature
(& Availability)
Function
Benefit
(& SPACCED)
60/40-split Folding
Rear Seats
(Standard)
Rear seatbacks fold down
individually for increased
flexibility in transporting cargo
and passengers.
CONVENIENCE:
Extra-long
items like skis can be carried
inside the car while still
proving room for one or two
passengers.
Rear Side Window
Sunshades
(Limited, opt. Sport
2.0T)
Manually controlled retractable
sunshades are located in both
rear side doors. Raise the
sunshades to help block out the
sun, glare and reflection or to
provide privacy. They retract
fully when not in use.
COMFORT:
Keep rear
passenger compartment cooler
on hot, sunny days.
ECONOMY
: Premium feature
in a midsize sedan.
Roomy Rear Seat
(Standard)
The Sonata’s rear seat has
more hip room than Camry,
Accord, Altima, Fusion or
Malibu.
COMFORT
: Rear-seat feels
spacious; passengers have
room to spread out.
Rear Seat Heaters
(Limited, opt. Sport
2.0T)
Heating elements are located
in the outboard rear seats.
COMFORT
: Outboard rear seat
passengers can warm the seats
for increased comfort in cold
weather.
ECONOMY
: Premium feature
in a midsize sedan.
Floor Console-
mounted Rear
Vents
(Limited, Sport 2.0T)
Dual air vents are located in
the back of the center floor
console. Passengers can adjust
the direction of the airflow to
suit their preferences.
COMFORT
: These vents direct
heated or cooled air to the rear
seat passengers.
ECONOMY
: Premium feature
in a midsize sedan.
Panoramic
Sunroof
(Opt. Limited, Sport
2.0T)
Deep tinted glass panels
stretch the full length of the
roof, from the windshield to
the rear window. The section
over the front seats opens with
power slide and tilt functions,
while the rear panel is fixed
to allow extra light inside the
cabin.
COMFORT
: Provides wide-
open feeling and fresh air while
adding a sense of spaciousness
to those riding in the rear
seats.
[Redwood forest example:
rear passengers can see the
treetops as well as the trunks]
ECONOMY
: Premium feature
in a midsize sedan.
Make the Connection: Appeal to the customer’s imagination.
Example:
Imagine driving through the Redwood Forest with a panoramic sunroof
Summary of Contents for 2015 Sonata Experience
Page 1: ...The Sonata Experience 1 The 2015 Sonata Experience Reference Guide ...
Page 4: ...Needs Assessment The 2015 Sonata Experience 3 NEEDS ASSESSMENT ...
Page 9: ...The 2015 Sonata Experience 8 ...
Page 10: ...Feature Function Benefit and SPACCED The 2015 Sonata Experience 9 FFB AND SPACCED ...
Page 11: ...The 2015 Sonata Experience 10 ...
Page 13: ...The 5 Point Walkaround 1 4 3 2 5 The 2015 Sonata Experience 12 ...
Page 14: ...Position 1 Hood The Sonata Experience 13 WA L K ARO U N D ...
Page 20: ...Position 2 Driver s Side The Sonata Experience 19 WA L K ARO U N D ...
Page 26: ...Position 3 Trunk Cargo The Sonata Experience 25 WA L K ARO U N D ...
Page 30: ...Position 4 Rear Seats The Sonata Experience 29 WA L K ARO U N D ...
Page 33: ...The 2015 Sonata Experience 32 ...
Page 34: ...Position 5 Front Passenger Seat The 2015 Sonata Experience 33 WA L K ARO U N D ...
Page 38: ...Specifications The 2015 Sonata Experience 37 SP E CIF ICAT IONS ...
Page 52: ...The 2015 Sonata Experience 51 CO M PAR ISO NS Competitive Comparisons ...