Hyundai 2015 Sonata Experience Reference Manual Download Page 3

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The 2015 Sonata Experience

Agenda

Connecting with Customers

Needs Assessment

Drawing on Stories

Feature-Function-Benefit Presentation

Live presentation of 2015 Sonata with time for Q & A

Building the Sonata Value Story

Discovering Value

Stories that Sell

Competitive Strategies

Connecting Customers With Blue Link

Closing: Connect the Dautts

Summary of Contents for 2015 Sonata Experience

Page 1: ...The Sonata Experience 1 The 2015 Sonata Experience Reference Guide ...

Page 2: ... Function Benefit and SPACCED 9 4 The Walkaround 12 Position 1 Hood 13 Position 2 Driver s Side 19 Position 3 Trunk Cargo Area 25 Position 4 Rear Seats 29 Position 5 Passenger Seat 33 5 Specifications 37 Sonata Packaging 38 Trim Levels and Packages 39 6 Competitive Comparisons 51 Sonata Competitors 52 2015 Sonata SE 53 2015 Sonata Sport 2 0T 54 2015 Sonata Limited 55 ...

Page 3: ...ssessment Drawing on Stories Feature Function Benefit Presentation Live presentation of 2015 Sonata with time for Q A Building the Sonata Value Story Discovering Value Stories that Sell Competitive Strategies Connecting Customers With Blue Link Closing Connect the Dautts ...

Page 4: ...Needs Assessment The 2015 Sonata Experience 3 NEEDS ASSESSMENT ...

Page 5: ...entively Listening isn t the same as hearing listening is an art that involves reacting to verbal cues observing body language and identifying possible inconsistencies between them Let the speaker speak Wait until they finish making their points before responding Don t interrupt even to agree Do not make critical or judgmental faces or sounds Carry a simple notebook to take notes on key needs info...

Page 6: ... use it for How important is a navigation system Why Either Or Questions Give you more control over direction of the answers Hybrid between open and closed ended questions Do you prefer a sports car sedan or something larger Are you looking for basic transportation or something with a little more equipment Will you be using the vehicle for business or pleasure Do you prefer light or dark colors Do...

Page 7: ...ures must the vehicle be equipped with in order for you to consider it 1 2 3 4 5 6 What features would be nice to have but won t make or break your decision 7 8 9 Do you prefer light or dark colors Choice 1 Choice 2 How will you be using the vehicle Commuting transporting kids recreation etc What other makes are you considering 1 2 3 How did Hyundai get on your consideration list Circle all that a...

Page 8: ...s Either Or Questions What are you looking for in your new car How will you be using it So your daughter will be learning to drive in this car How often will she use it once she starts driving SPACCED Safety Like having eyes in the car Open ended Questions Comfort Economy Safety Clarifying Questions Either Or Questions ...

Page 9: ...The 2015 Sonata Experience 8 ...

Page 10: ...Feature Function Benefit and SPACCED The 2015 Sonata Experience 9 FFB AND SPACCED ...

Page 11: ...The 2015 Sonata Experience 10 ...

Page 12: ...ions Use the Feature Function Benefit approach to make the connection between the customer s needs and the features of the vehicle For every feature you decide to show the customer point out the feature itself what it is its function what it does or how it works and what it does for the customer Sometimes a single feature can have a lot of different benefits for a customer This is why you do a nee...

Page 13: ...The 5 Point Walkaround 1 4 3 2 5 The 2015 Sonata Experience 12 ...

Page 14: ...Position 1 Hood The Sonata Experience 13 WA L K ARO U N D ...

Page 15: ...r pushing against it Sonata has the lowest drag coefficient of any non hybrid vehicle in the midsize segment PERFORMANCE Less power needed to propel the vehicle through the wind ECONOMY Less power means less fuel is needed to propel the vehicle LED Daytime Running Lights Standard Running lights are on when the engine is running SAFETY Makes Sonata visible to other drivers even during daylight hour...

Page 16: ...e car such as in an airport parking lot on the other side of the country SAFETY Locate and get to the car as quickly as possible Scare away potential thieves or stalkers Headlights High Beam Assist opt Limited Sport 2 0T Automatically switches from high to low beams when an oncoming vehicle is detected by the front camera and switches back to high beams when the other vehicle has passed COMFORT He...

Page 17: ...000 rpm rather than 6 300 and 178 lb ft of torque at 4 000 rpm rather than 4 250 PERFORMANCE Delivers more responsive acceleration off the line when the engine is operating at low rpms and while passing when the engine is operating in the mid range 2 0 liter Turbocharged GDI 4 cylinder engine Sport 2 0T Delivers 245 horsepower and 260 lb ft torque with twin scroll turbocharger yet still runs on re...

Page 18: ...ion is detected SAFETY Helps to get the vehicle moving from a stop when traction is temporarily lost on slippery surfaces Anti lock Braking System Standard Modulates the brakes rapidly to help prevent them from locking up and causing a skid SAFETY Helps maintain steering control in emergency stops Electronic Brake force Distribution Standard Adjusts braking levels at individual wheels for smooth c...

Page 19: ...ed 18 inch Sport 2 0T Aluminum is lighter than steel so alloy wheels reduce the unsprung weight of the vehicle the amount of weight that is below the suspension s coil springs The lower the unsprung weight the more smooth and stable the ride COMFORT The ride is smoother and more comfortable with less unsprung weight PERFORMANCE The car is more stable and the handling more responsive 12 6 inch vent...

Page 20: ...Position 2 Driver s Side The Sonata Experience 19 WA L K ARO U N D ...

Page 21: ...irror will flash to warn the driver that another vehicle is in the car s blind spot SAFETY System promotes safer lane changes by monitoring the areas beside the car that the driver may not see in the rearview mirrors Great for states where motorcycles can share lanes or in places with high freeway speed limits 60 of midsize car shoppers want Blind Spot Detection on their next car Proximity Key wit...

Page 22: ...oning controls Makes it more intuitive for owners to operate while driving minimizing distraction and increasing comfort and convenience Front Seats 8 Way Power Sport Limited Sport 2 0T Eco opt SE Eight power adjustments accommodate drivers of different heights and body types with a two way power lumbar support for drivers who want a firmer surface for their backs COMFORT Makes it easy for virtual...

Page 23: ...leration Sport Mode Firmer steering feel Aggressive engine tuning PERFORMANCE Creates a dynamic driving experience with lively handling and forceful acceleration Electronic Parking Brake with Automatic Vehicle Hold opt Limited Sport 2 0T When the driver brakes to a stop Auto Hold keeps the brakes applied until the driver presses the accelerator again CONVENIENCE Automatically holds the vehicle on ...

Page 24: ...stance to objects in front of the vehicle When the Smart Cruise Control is engaged the driver can select a desired speed and distance to maintain SAFETY Automatically maintains a pre set distance behind the vehicle ahead even if it comes to a complete stop Operates like a traditional cruise control system unless there is traffic ahead When there is traffic Smart Cruise Control engages the brakes a...

Page 25: ...audible and flashing a display signal The Lane Departure Warning will not work under all circumstances It functions when it is able to detect painted lane markings It cannot function if the lane markings cannot be seen clearly Smart Cruise Control System Smart Cruise Control with stop start capability is not a collision avoidance or warning device Smart Cruise Control is for highway use only and s...

Page 26: ...Position 3 Trunk Cargo The Sonata Experience 25 WA L K ARO U N D ...

Page 27: ...ater traction for better handling SAFETY Greater traction helps the driver maintain control of the vehicle COMFORT The suspension absorbs bumps for a smoother more comfortable ride Rear Lip Spoiler Standard Reduces drag by creating a longer gentler slope for air to travel over Also helps reduce lift on the car by creating downforce SAFETY ECONOMY EPA Fuel Economy 25 City 37 Highway 29 Combined SE ...

Page 28: ... of a vehicle in the adjacent lane If the driver activates the turn signal and the system determines that changing lanes is not safe it will warn the driver with visual and audible alerts SAFETY Gives the driver even greater notification of vehicles approaching in the blind spots Large Cargo Compartment Standard Trunk holds 16 3 cubic feet of cargo almost a full cubic foot larger than the Camry an...

Page 29: ...esigned to notify the driver if the vehicle is leaving the lane of travel by audible and flashing a display signal The Lane Departure Warning will not work under all circumstances It functions when it is able to detect painted lane markings It cannot function if the lane markings cannot be seen clearly Smart Cruise Control System Smart Cruise Control with stop start capability is not a collision a...

Page 30: ...Position 4 Rear Seats The Sonata Experience 29 WA L K ARO U N D ...

Page 31: ...n the outboard rear seats COMFORT Outboard rear seat passengers can warm the seats for increased comfort in cold weather ECONOMY Premium feature in a midsize sedan Floor Console mounted Rear Vents Limited Sport 2 0T Dual air vents are located in the back of the center floor console Passengers can adjust the direction of the airflow to suit their preferences COMFORT These vents direct heated or coo...

Page 32: ...means more precise handling Together with the expanded application of structural adhesives optimizes the structure of the Sonata allowing it to help absorb more impact energy SAFETY The vehicle protects its occupants in the event of a collision Expanded Application of Structural Adhesives Standard Reduces vehicle weight ECONOMY Less weight contributes to better efficiency Body stiffness PERFORMANC...

Page 33: ...The 2015 Sonata Experience 32 ...

Page 34: ...Position 5 Front Passenger Seat The 2015 Sonata Experience 33 WA L K ARO U N D ...

Page 35: ...FORT Driver and front seat passenger can each choose their preferred temperature Blue Link Remote Start with Climate Control Tech Package Sport Limited Sport 2 0T Eco opt SE Sonata can be started remotely from a laptop smartphone or other mobile device and the temperature adjusted COMFORT Vehicle can be cooled down on hot summer days or warmed up on chilly winter mornings before anyone gets in get...

Page 36: ...ces like garage doors entry gates and security systems APPEARANCE No need for remotes cluttering up the console or sun visor CONVENIENCE Controls are always in the same place Reduced Noise Vibration Harshness Standard The improved rigidity of the chassis reduces rattles and wind noise The bushings in the sub frame of the vehicle were increased in size Rubber bushings are used to separate two metal...

Page 37: ... and advanced features including Sirius XM Travel Link with Traffic Sports Weather Stocks Fuel Prices and Movies CONVENIENCE Driver can operate the system using voice commands or the unit s touchscreen display System includes visual and audio prompts so driver can get directions without looking away from road shine flashlight on screen to demonstrate brightness of display Aux iPod and USB connecti...

Page 38: ...Specifications The 2015 Sonata Experience 37 SP E CIF ICAT IONS ...

Page 39: ...DI Premium model with luxury features ECO 1 6 Liter T GDI Fuel economy leader SPORT 2 4 Liter GDI Volume model with sporty styling SPORT 2 0T 2 0 Liter Turbo GDI Performance model with aggressive exterior interior and enhanced driving dynamics SPORT 2 0T Ultimate Package 2 0 Liter Turbo GDI Top of the line model Sonata Packaging ...

Page 40: ...plifier HD Radio Technology Electroluminescent Gauges w 4 2 inch Color LCD Display Auto dimming mirror HomeLink compass Blue Link Gen 2 SiriusXM Travel Link Complimentary Trial 1 750 28472F45 28472F4P Sonata Limited 27 335 Tech Package Panoramic sunroof High gloss window surround HID Xenon headlights LED interior lights 8 inch Navigation system Infinity premium audio system HD Radio Technology Ele...

Page 41: ...ights Rear parking assistance system Smart Cruise Control w Stop Start Electronic Parking Brake w Automatic Vehicle Hold Power passenger seat 6 way Rear side window sunshades Electroluminescent Gauges w 4 2 inch Color LCD Display Integrated Memory System driver seat and outside mirrors Ventilated front seats Heated rear seats 8 inch Navigation system HD Radio Technology Infinity premium audio syst...

Page 42: ...wrapped steering wheel shift knob Leatherette interior door panel inserts w stitching Heated front seats Dual automatic temperature control Electroluminescent Gauges w 4 2 inch color LCD Display 8 inch Navigation system HD Radio Technology Dimension premium audio Auto dimming mirror HomeLink compass Blue Link Gen 2 Auto up down front passenger window SiriusXM Travel Link Complimentary Trial 4 100 ...

Page 43: ...olor Name Cloth Sport Leather Bolster Cloth Insert Sport Leather Leather Beige Gray Gray Black Gray Black Black Orange Beige Gray Black Brown Phantom Black Venetian Red Shale Gray Metallic Symphony Silver Quartz White Pearl Lakeside Blue Dark Truffle Nouveau Blue Urban Sunset ...

Page 44: ... 185 6 000 245 6 000 TBD Torque lb ft rpm 178 4 000 260 1 350 4 000 TBD Recommended Fuel Unleaded Unleaded Unleaded Drive Configuration Front wheel Drive Front wheel Drive Front wheel Drive Transmission Type 6 speed electronic automatic with SHIFTRONIC manual shift mode 7 speed electronic controlled EcoShift Dual Clutch Transmission Drive Mode Select Eco Normal Sport Mode 4 wheel Disc Anti lock Br...

Page 45: ... Flow Shock Absorbers Rear Suspension Type Multi link Stabilizer Bar 17mm 18mm 17mm Dual Flow Shock Absorbers MECHANICAL Cont d SE Sport Limited Sport 2 0T Eco Wheels 16 x 6 5J Aluminum Alloy 17 x 7 0J Aluminum Alloy 18 x 7 5J Hyper Silver Aluminum Alloy Tires P205 65R16 P215 55R17 P235 45R18 Spare Tire Compact Temporary Use Tire Mobility Kit replaces spare tire ...

Page 46: ...or Power Heated Mirrors Bodycolor Power Heated Mirrors with Turn Signal Indicators Driver s Blind Spot Mirror Wipers Speed Sensitive 2 speed w Variable Intermittent Panoramic Sunroof Sport Bumpers Front Front Rear Rear Spoiler Rear Parking Assistance System Hands free Smart Trunk INTERIOR SE Sport Limited Sport 2 0T Eco Capacity 5 Passengers Seating Surfaces Premium Cloth Leather Bolster Cloth Ins...

Page 47: ...reen AM FM SiriusXM CD MP3 Audio System with 6 Speakers and rearview camera 5 inch Color touchscreen AM FM SiriusXM CD MP3 Audio System with 7 Dimension speakers and rearview camera 8 inch Color touchscreen AM FM SiriusXM CD MP3 Audio System with 7 Dimension speakers with HD Radio Technology and rearview camera 8 inch Color touchscreen AM FM SiriusXM CD MP3 Audio System with 9 Infinity Speakers wi...

Page 48: ...ated Driver and Passenger Vanity Mirrors Bluetooth Hands free Phone System Shift Knob Leather wrapped Floor Mats Carpeted A A A A A Alloy Pedals Air Conditioning Dual Automatic Climate Control Floor Console Mounted Rear Seat Vents Leather wrapped Steering Wheel D cut Steering Wheel w Paddle Shifters Tilt Telescopic Steering Wheel Heated Steering Wheel Cruise Control Smart Cruise Control w Stop Sta...

Page 49: ...h Traction Control System Anti lock Braking System with Electronic Brake force Distribution Brake Assist Blind Spot Detection with Rear Cross traffic Alert Lane Change Assist Forward Collision Warning Lane Departure Warning Tire Pressure Monitoring System SE Sport Limited Sport 2 0T Eco NHTSA Overall Crash Ratings Not Yet Tested Not Yet Tested Not Yet Tested NHTSA Frontal Crash Ratings driver pass...

Page 50: ...ights TBD Door Edge Guards TBD Accessories 3 Actual prices for dealer installed accessories may vary Standard Factory Option Option package Not available A Accessory DIMENSIONS WEIGHTS CAPACITIES Exterior inches SE Sport Limited Sport 2 0T Eco Wheelbase 110 4 Overall Length 191 1 Overall Width excludes mirrors 73 4 Overall Height 58 1 Curb Weight lbs 3 252 3 466 3 505 3 616 3 270 3 298 Fuel Tank g...

Page 51: ... designed to notify the driver if the vehicle is leaving the lane of travel by audible and flashing a display signal The Lane Departure Warning will not work under all circumstances It functions when it is able to detect painted lane markings It cannot function if the lane markings cannot be seen clearly Smart Cruise Control System Smart Cruise Control with stop start capability is not a collision...

Page 52: ...The 2015 Sonata Experience 51 CO M PAR ISO NS Competitive Comparisons ...

Page 53: ...The 2015 Sonata Experience 52 Sonata Competitors Primary Competitive Set Secondary Competitive Set ACCORD ALTIMA CAMRY FUSION MALIBU PASSAT OPTIMA 200 MAZDA6 ...

Page 54: ...de S 6 Speed Manual O CVT w Sport Mode Xtronic CVT 6 Speed Auto w SelectShift 6 Speed Automatic no manual shift Drive Mode Select S Eco Normal Sport N A S Eco Assist N A N A N A LED Daytime Running Lights S S non LED S non LED N A S non LED S non LED Heated Outside Mirrors S N A N A N A N A N A Rear Spoiler S A A N A N A A Driver s Knee Airbag S S N A N A S S 60 40 Split Fold down Rear Seat S S N ...

Page 55: ...ctShift and paddle shifters 6 Speed Auto w manual shift Drive Mode Select S Eco Normal Sport N A S Eco Assist N A N A N A Quad tip Exhaust S Dual Dual Dual Dual Single 18 inch Alloy Wheels S 17 in O 18 in 17 in S S S HID Xenon Headlights S N A N A S N A N A Hands free Smart Trunk S N A N A N A N A N A D cut Steering Wheel S N A N A N A N A N A Blind Spot Detection w Rear Cross traffic Alert Lane C...

Page 56: ...Auto w sequential shift Mode CVT w Sport Mode Xtronic CVT 6 Speed Auto w SelectShift and Paddle Shifters 6 Speed Auto w manual shift Drive Mode Select S Eco Normal Sport N A S Eco Assist N A N A N A Panoramic Sunroof O N A N A N A N A N A Hands free Smart Trunk S N A N A N A N A N A Ventilated Front Seats O N A N A N A N A N A Smart Cruise Control w Stop Start O N A N A N A O Adaptive without Stop...

Page 57: ... designed to notify the driver if the vehicle is leaving the lane of travel by audible and flashing a display signal The Lane Departure Warning will not work under all circumstances It functions when it is able to detect painted lane markings It cannot function if the lane markings cannot be seen clearly Smart Cruise Control System Smart Cruise Control with stop start capability is not a collision...

Page 58: ...32 Dealer Services https www hmfusa com contact us Hyundai Motor Manufacturing Alabama www hmmausa com Hyundai on Facebook www facebook com Hyundai Hyundai on Instagram instagram com hyundaiusa Hyundai on Twitter Twitter com Hyundai Hyundai on You Tube youtube com Hyundai Hyundai Product Information www hyundaiproductinformation com Hyundai Protection Plan HPP www hyundaiprotectionplan com Hyundai...

Page 59: ... Satisfaction Hyundai Purchase Index information and training event enrollment status Banner announcements of all upcoming events and programs Messages specifically for you and your role at the dealership Convenient links to sites such as Hyundai Product Information Hyundai Dealer and STAR Rewards With a simple mouse over of the top navigation area you can Enroll in a wide range of available train...

Page 60: ...sy locating there are tools and support materials across a wide range of important topics Sales Managers can even order printed training materials such as the Product Pocket Guide HyundaiSalesTraining com gives you quick and easy access to the tools and resources you need to stay at the top of your game Log on today and bookmark this site Use it as your one stop access to the information and tools...

Page 61: ...s Email issues Password issues Dealer Assist Login Credentials issues Support for BLUE LINK CUSTOMER inquiries related to Blue Link features Account update Emergency services Blue Link enrollment PIN Blue Link Web Portal issues Phone Number 866 433 2537 855 2 BLUELINK 855 225 8354 Hours of Operation M F 8am 9pm ET Account Info M F 8am 10pm ET Sat Sun 9 30am 6pm ET SOS Emergency Assistance Automati...

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