37
+&75+67
B
&XPSUDVHPSUHHVWHVUHJXODPHQWRVEHPFRPRRVUHJXODPHQWRVGHVHJXUDQoDHPYLJRUDQtYHOORFDOH
SURVVLJDFRPFXLGDGR
,QIRUPHWRGDVDVSHVVRDVHQYROYLGDVQDVDFWLYLGDGHVGDRSHUDomRDFHUFDGHVWDVUHJXODPHQWDo}HVGH
VHJXUDQoD
3ODFDGHLGHQWLILFDomRHPDUFD&(GRHTXLSDPHQWR)LJ
2.2.1
Geral
&RQVXOWH)LJ
7RGRVRVSLFWRJUDPDVDIL[DGRVQRHTXLSDPHQWRUHIHUHQWHVDLQGLFDo}HVGHVHJXUDQoDRXGHSHULJR
GHYHPVHUUHVSHLWDGRVHPDQWLGRVFODUDPHQWHOHJtYHLV
2.2.2
Marcas
L
$'9(57Ç1&,$
2QmRFXPSULPHQWRGHVWDVLQVWUXo}HVSRGHUHVXOWDUHPGDQRVItVLFRVJUDYHVDFLGHQWHV
IDWDLVGDQRVQRVLVWHPDRXSHUGDFRQVHTXHQFLDO
3RV 7LSRGHPDUFD
'HVFULomR
5HIHUrQFLD
$
3ODFDGH
LGHQWLILFDomR
3ODFDGHLGHQWLILFDomRFRP
,QGLFDomRGRPRGHOR
1~PHURGHVpULH
'DWDGHIDEULFR
0DUFD&(
3RUIDYRUFRQWDFWHD
+ROPDWUR
%
3(5,*2
3HULJRGHFRUWHRXDSHUWRGHSDUWHVGRFRUSR
3RUIDYRUFRQWDFWHD
+ROPDWUR