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Hasselblad 3F RAW files:
Hasselblad 3F image raw files carry full sets of metadata, including
capture conditions, keywords and copyright, facilitating work with image asset manage-
ment solutions. The files also define the colours in the Hasselblad RGB colour space, remov-
ing the need for experimenting with different colour profiles to get optimal colours and the
need for selective colour corrections.
FlexColor workflow:
FlexColor offers an image processing workflow with the highest degree
of control for the studio photographer. In tethered operation tools like live video and over-
lay masking help bring productivity to advanced set composition. The newest FlexColor ver-
sion allows the photographer to manipulate colour temperature and compare image details
across multiple images for precise image selection. FlexColor works on the basis of the 3FR
RAW files generated by the 503CWD. FlexColor runs natively on both Macintosh and Windows
platforms and is licensed to allow you to provide free copies for all your co-workers and pro-
duction partners.
Colour refinement – new colour handling concept:
Colour management solutions have in
the past imposed limitations on professional digital photographers, particularly when captur-
ing various skin tones, metals, fabrics, flowers etc. To combat this, Hasselblad has developed
a new, powerful colour engine in its FlexColor workflow software. With one camera set up,
the new optimised colour engine produces reliable out-of-the-box colour without gradation
reproducing skin tones and other difficult colours accurately.
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This instruction manual describes in detail how to operate your camera, so please read it care-
fully. If you have a query do not hesitate to contact your dealer − we want you to be 100%
satisfied!
You may also contact us directly over useabilty, construction, design, etc as we welcome your
feedback in order to improve our products. Your dealer can also provide you with the latest in
news and technical developments from Hasselblad.
A quarterly magazine − FORUM − is published with the emphasis on photographic imagery
featuring photographers from all over the world to provide you with inspiration!
Our internet site − www.hasselblad.com − is a source of general and technical information and
you can e-mail us for further inquiries − [email protected].
Your new Hasselblad camera provides access to the Hasselblad potential. The realization of this
potential is only dependant upon your skill, care and judgement as a photographer. We wish
you great success and welcome you to Hasselblad, the most comprehensive medium-format
system in the world.
The supreme Hasselblad potential is there, it’s up to you to exploit it!