The reasons for a choice:
direct sales
9
Direct sales are a solid and
structured channel, developed over
the years to the point of acquiring
particular features that traditional
commercial structures don’t have.
Traditional structures have to offer
a range of similar products in a
range of different prices, whereas
direct sales allows for a
personalized demonstration
tailored to the needs of every
single family.
This way, with the help of the
salesman, an advisor capable of
solving every doubt related to
household cleaning and hygiene,
potential Customers can discover
the product’s features and
performance through a real
“hands-on” approach.
Vorwerk saw this as the only way
of demonstrating the uniqueness
of its products, and so decided
that was the only way to present
them. Indeed, direct sales is the
only way of establishing a direct
rapport with Customers, entering
their homes and presenting
something that will enhance their
quality of life. A choice that goes
hand in hand with the philosophy
of Total Quality that Vorwerk has
followed since its beginnings,
demonstrating a far-sightedness
that separates it from the
competition. But such a cutting
edge, high technology product still
needs the support of
another fundamental link in the
chain: a personalized service for
guiding customers in getting to
know, trying out and buying the
product.
From this came the commitment
to develop a sales network that was
truly up to the job, and that now
counts hundreds of thousand
advisors all over the world,
distinguished for their
professionalism, profound
knowledge of the product and
great relational skills.
With a wide network of Sales
Offices and Service Centres, and
an excellent customer care service,
Vorwerk pays the greatest
attention to after-sales support.
Because the relationship with the
Customer doesn’t end with the
demonstration, but goes on after
purchase as well, through
continual, long-term service.
A history of improving
the quality of life
8
Vorwerk is the leading company in
the field of household cleaning
appliances: since the thirties, the
vacuum cleaners manufactured at
the factories of the Vorwerk
Group have always been the
perfect solution to household
cleaning problems. Vorwerk is a
success created by focusing
attention on one key factor: the
Customer. Never losing track of
consumer demands, Vorwerk has
been able to market a product that
combines technology and
simplicity, high quality and
captivating design.
A highly complex machine,
developed though continual
innovation resulting in hundreds
of exclusive patents, the Kobold is
extremely simple to use, making it
a very practical and effective
appliance. From the outset, the
company began an ongoing
process of research into aesthetics
applied to its machines, to give
families a product capable of
blending into the domestic
environment perfectly, without
looking out of place. A Philosophy
of Quality that reflects in our
motto “Our best for your family”,
and in the makeup of our Sales
Force. From the very outset
Vorwerk adopted the direct, house
to house sales channel as the best
and only way of bringing its
products into the homes of Italian
families. The relationships that this
creates with Customers reflect the
Philosophy of Quality:
relationships that our Salesmen
build day by day, starting out from
a Demonstration, and continuing
after the sale through constant
support.
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