d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
Internal and confidential publication not to be reproduced without authorisation
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2.1.3
Target Customers
Primary Target
Small offices (as main communication MFP)
Businesses who mainly use the mono output function of MFP’s
Business who mainly use the printing function
Secondary Target
Medium sized offices installed as local MFP
The innovative product concept behind the new series allows these models to be offered
at a very competitive pricing level in comparison to the traditional A3 mono MFP, a
factor that will attract all those customers demanding for a low initial investment as a
primary condition.
This kind of customer most likely generates a low to medium number of prints (not
exceeding 2,500 – 3,000 pages per month in the product life) so that the running cost
does not represent a major issue.
The design life for the new series is a maximum 600,000 pages.
