d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
Internal and confidential publication not to be reproduced without authorisation
14
2008
2009
2010
2011
2012
2013
2014
Colour laser A4
454,986
570,399
769,253
926,603
1,103,015
1,307,259
1,598,474
C.laser A4 ASP (€)
532
565
547
522
496
471
447
Colour laser A3
421,861
413,259
475,280
506,761
539,164
572,537
608,942
C.laser A3 ASP (€)
7,111
6,806
6,590
6,291
5,976
5,677
5,393
Mono laser A4
1,282,698
1,203,794
1,368,540
1,412,947
1,455,789
1,504,680
1,677,658
M.laser A4 ASP (€)
495
423
410
391
371
353
335
Mono laser A3
540,595
374,581
416,183
414,737
410,036
401,953
366,528
M.laser A3 ASP (€)
3,693
3,545
3,433
3,276
3,112
2,955
2,805
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
In Western Europe, the Digital Colour MFP market will increase steadily in the next 4
years, in both A4 MFP (
+108%
in 2010-2014) and A3 MFP (
+28%
in 2010-2014).
The overall Digital Monochrome MFPs will also grow, but only in the A4 MFP part of it
(
+23%
in 2010-2014), while the A3 MFP devices will start to decline (
-12%
in 2010-
2014).
The new
d-Color MF2001
and
d-Color MF2501
offer the perfect mix of speed and
functionality as 64% of the total Colour A3 MFP placements are within the 11-30 ppm
segments:
Digital MFP Market Trends Summary
A continuing shift from
monochrome to colour
continues
Customers are
replacing office monochrome MFPs with colour MFPs
–
creating important opportunities for the placement of both the d-Color MF2001
and d-Color MF2501
A4 MFPs and A3 MFPs are jointly operated and managed
; and the
differentiation between the printer and MFP markets is getting smaller. Both
markets are merging
An important customer motivation when replacing existing equipment is the
increased focus on environmental issues:
“Green IT” is fast emerging
The focus on
Managed Print Services
and complete fleet management
continues to increase. In this context, integrated workflows are fast gaining
importance
Color Seg Middle
2010 YR
Page 1-10 ppm
2.814
0,6%
Page 11-20 ppm
79.275
16,3%
Page 21-30 ppm
232.454
47,8%
64,1%
Page 31-40 ppm
91.691
18,8%
Page 41-69 ppm
77.685
16,0%
Page 70-90 ppm
2.694
0,6%
Total
486.613
