d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
Internal and confidential publication not to be reproduced without authorisation
16
2.1.2
Value Proposition
Value Proposition 1: Easy to Purchase
Instead of the TCS ( Total Cost of Service ) value concept for MFPs that has existed until
now, the new
d-Color MF2001
and
d-Color MF2501
change to a real TCO ( Total Cost
of Ownership ) value concept and offer a low hardware cost that is directed to the
customer - This is the “Easy to Purchase” value proposition.
Initial cost reduction
It is possible to decrease the initial investment costs
compared to traditional models as the new range offers
lower hardware price of the main unit and options and the
fact that the system is easier to install and setup
Running cost reduction*
If the customer is only printing mono / business colour
documents and prints less than 3,000 pages per month,
the Maintenance Kits may never need to be used!
*dependent on print volume needs
Operational cost reduction
It is possible to minimise costs with print management functions such as easy to use user
recognition and departmental management
Value Proposition 2: Offers functions to target customers needs
Easy Operation
With the embedded colour touch panel and improved User
Interface, anyone can easily set-up and use the machine
Minimise downtime
Not only is it is easy to replace exhausted consumables, the
machine utilises a paper path design that minimises misfeeds
too!
Harmony with the office environment
A Virtually noise free and compact design that blends in
perfectly with the customer
’
s office environment
