4.8 Telco
For the Telco industry, we have pre-built scenarios for 4 use cases such as Churn modeling and offer
recommendation, Post-paid analysis, Rotational churn and Multi-SIM detection. Depending on the use case and
the functionality that we are analyzing, we have picked up either the Automated Analytics or the Expert Analytics
approach.
Basically for all the use cases, we have built a generic data set and seeded sample data set for building the
predictive models. The generic data set is based on the blueprint models from KXEN (acquired by SAP)
Note: Any SAP or non-SAP customer would be able to deploy or mimic the data structure, load the data and use
the pre-built models.
Here, the applying of the (Churn modeling and offer recommendation) Pre-Paid Churn model will generate a
result table in SAP HANA, which is then combined with
Profile
information and made visible via a database view
in SAP HANA. The applying of Post-Paid Churn, Rotational Churn and Multi-SIM Detection will generate results
tables in SAP HANA.
The data in the views and the tables can then be displayed using any tools that can read SAP HANA.
Post-Paid Churn, Rotational Churn and Multi-SIM Detection Analysis configurations are delivered with a pre-built
metadata repository. The Pre-Paid Churn Analysis (Churn modeling and offer recommendation) is based on new
configuration, which includes the building of the metadata objects and the models.
SAP Predictive Analytics Metadata Repository
The following section describes the configuration of a local metadata repository file to re-use pre-built SAP
Predictive Analytics metadata in the building of predictive models.
Editing the Metadata Repository File
Copy packaged repository files ConnectorsTable and KxAdmin.txt file to the file system where SAP
Predictive Analytics has access. For example c:\MDR_Telco
Make sure HANA ODBC DSN is added to your system
Open KxAdmin.txt with text editor
Name
Class
ClassVersi
on
SpaceName
Version
CreationDat
e
Comment
SubscriptionUsageO
nNetMultiSIMClassifi
edNeighbor
Kxen.Connect
or;Kxen.ODBC
Store;<HANA
ODBC DSN>
3
ConnectorsTabl
e
1
2015-01-21
14:05:01
"DM
Subscription
Usage On-
Network for
Multi-SIM
Candidate
and it's
Neighbor"
EntitySubscriptionAn
alyticalRecord_Post
Paid
Kxen.Analytica
lRecord;Kxen.
ODBCStore;<
HANA ODBC
DSN>;EntitySu
bscriptionPopu
lation
3
ConnectorsTabl
e
1
2015-01-21
16:56:46
"Post-paid
Churn
Analysis
Analytical
Record"
MultiSIMClassifiedC
ustomer
Kxen.Connect
or;Kxen.ODBC
Store;<HANA
ODBC DSN>
3
ConnectorsTabl
e
1
2015-01-21
16:57:35
"DM Multi-
SIM
Classified
Customer
List"
Account_MultiSIM
Kxen.Connect
3
ConnectorsTabl
1
2015-01-21
"DM Account
