Table of Contents
1
INTRODUCTION ...................................................................................................................................... 3
2
PREREQUISITES ..................................................................................................................................... 3
3
SYSTEM ACCESS ................................................................................................................................... 3
4
PREDICITIVE SCENARIOS (FRONT-END COMPONENTS) ................................................................. 5
4.1
Banking .................................................................................................................................................... 5
Customer Attrition Analysis ....................................................................................................................... 5
4.2
Consumer Products .............................................................................................................................10
Brand Sentiment and Sales Analysis .....................................................................................................10
Demand Data Analysis ...........................................................................................................................12
Product Fulfillment and Optimization ......................................................................................................14
4.3
Finance ..................................................................................................................................................18
Company Performance Analysis ............................................................................................................18
Late-Payment Management ...................................................................................................................18
Customer Cash Collection Analysis .......................................................................................................19
4.4
Manufacturing .......................................................................................................................................22
Customer Demand and Inventory Management.....................................................................................22
Overall Equipment Effectiveness ............................................................................................................23
Asset Breakdown Analysis .....................................................................................................................24
Maintenance Cost Analysis ....................................................................................................................28
4.5
Portfolio & Project Management .........................................................................................................34
Project Profitability Analysis....................................................................................................................35
4.6
Retail ......................................................................................................................................................42
Market Basket Opportunities ..................................................................................................................42
Customer Loyalty Programs ...................................................................................................................43
Store Clustering ......................................................................................................................................45
4.7
Sales & Marketing .................................................................................................................................47
Customer Segmentation .........................................................................................................................48
Market Segmentation ..............................................................................................................................49
Market Campaign Success .....................................................................................................................50
Product Recommendation ......................................................................................................................51
Pipeline and Revenue Forecasting .........................................................................................................53
4.8
Telco .......................................................................................................................................................56
Churn Modeling and Offer Recommendation .........................................................................................59
Post-Paid Analysis ..................................................................................................................................64
Rotational Churn Detection.....................................................................................................................65
Multi-SIM Detection ................................................................................................................................68
5
HANA MODELS (OPTIONAL BACK-END COMPONENTS) ................................................................ 73
6
OPEN SOURCE R INCLUDING INSTALLATION (OPTIONAL) ........................................................... 82
7
SECURITY ASPECTS ............................................................................................................................82
8
APPENDIX.............................................................................................................................................. 82
8.1
Further Documentation ........................................................................................................................82
8.2
SQL Scripts ...........................................................................................................................................82
