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Data Type: Text Files
Folder
: <location where metadata repository files are stored>, for example c:\MDR_S&M.
Select
OK
Customer Segmentation
In this use case we focus on the customer buying pattern and cluster them accordingly.
Expert Analytics
Using Logistics Information System tables (ERP) as the data source
Select the LUMS file for
Customer Segmentation.
a. Launch Expert Analytics in SAP Predictive Analytics.
b. Open menu
File
and choose
Import to folder,
select
SalesAndDistribution_Customer_Segmentation.lums and import, or select the file in the
Documents
, after the file is imported.
c. In the dialog box, enter the SAP HANA server details, your user name, and password.
Verify the data
a. Choose
Prepare
to ensure that the data has loaded properly
Switch to the
Predict
panel to view the predictive model.
Adjust the
HANA K-Means Customer Segments
– all KPIs
Algorithm Component
a. Choose
Configure Settings
in
HANA K-Means Customer Segments
– all KPIs
component
b. Select the
Features
and the
Category Columns
needed for cluster analysis.
c. Choose
Number of Clusters
and enter a desired value.
The number of clusters must be less than number of transactions. Typically, the number of K is
usually between 3 and 10.
Adjust the
HANA K-Means Net Value and Incoming Returns
Algorithm Component
a. Choose
Configure Settings
in the
HANA K-Means Net Value and Incoming Returns
component
b. Choose the
Features
needed for cluster analysis.
c. Set
Number of Clusters
to a desired value.
Run the algorithm
Choose
Run
to execute the scenario
Choose
OK
to switch to the
Results
view to verify the execution results.
Using SAP HANA Live for ERP as a data source
Select the LUMS file for
Customer Segmentation.
a. Launch Expert Analytics in SAP Predictive Analytics.
b. Open menu
File
and choose
Import to folder
and select
SalesAndDistribution_Customer_Segmentation_hba.lums file and import, or select the file in the
Documents
, after the file is imported.
c. In the dialog box, enter the SAP HANA server details, your user name, and password.
Verify the data
a. Choose
Prepare
to ensure that the data has loaded properly
Switch to the
Predict
panel to view the predictive model.
Adjust the
HANA K-Means
Algorithm Component
a. Choose
Configure Settings
in
HANA K-Means Algorithm
component
b. Select the
Features
and the
Category Columns
needed for cluster analysis.