4
C
OMPANY
S
TATEMENTS
V
ISION
The Smart Animal Training Systems products strive to be such easy and effective animal-teaching devices that
positive reinforcement becomes the most widely used method of animal trainers and guardians.
M
ISSION
The Pet Tutor
®
provides a positive reinforcement training method through the use of simple, reliable and
adaptable technology that enhances the training experience of trainers, guardians and their pets.
V
ALUES
-
We believe that all pets deserve respect and humane treatment.
-
We believe learning science has proven the effectiveness of positive reinforcement methods and they
apply equally well to pets, working/service animals and zoo animals.
-
We believe technology, when correctly applied, can facilitate the learning process between pets and their
caregiver.
-
We believe animals are always learning so teaching should be able to happen wherever they are.
