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Chapter 10
Applications
Product Marketing
Product Marketing is the use of scent as a medium of communication in advertising and promotion of
certain products for which scent is a primary element or feature. Presenting the scent of a scented product
to customers at the point of sale is the most powerful way to sell any product with a scent including fine
fragrances; soaps, detergents and fabric softeners; lotions and potions; scented health and beauty aids;
food products like coffee, fruits, and baked goods; and other fresh and aromatic products.
AQ550 is used as an automated presentation and product-sampling system to deliver the exact aroma of a
scented product throughout a store or at the point of sale.For example, enabling the client to experience a
fine fragrance, personal care or home fragrance is the most effective way to sell it. Scent is the main feature
of these products. Using AQ550 to present that scent to a customer is the best way to present and sell the
product. In this way, AQ550 delivers a true and complete experience of the scent to clients and passersby
without intrusion or sales associate intervention.
Billboards and advertising panels can be equipped with AQ550 to treat the surrounding air space with the
scent that is being advertised on the billboard. This is particularly effective in high-traffic areas such as
malls, airports and train and subway stations. This is a multi-sensorial approach that draws customers
to the display while simultaneously enhancing the visuals and allowing the prospective customer to
experience or “sample” the scent of the product.
Odor Control
One of the most challenging problems in indoor air quality is bad odors. Bad-smelling places have a
negative emotional impact on all the occupants of the space. This means both employees and customers.
AQ550 and Prolitec’s proprietary odor-remediation chemistry are capable of blocking the human ability to
detect most malodors and replacing these odors with pleasant scents. Prolitec’s proprietary air-treatment
chemistry and the accompanying computer-controlled delivery system are rapidly becoming the standard
solution for difficult odor issues in several industry sectors.
Typical problem areas that can be addressed by AQ550 include:
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Restrooms
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Garbage-compaction areas
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Areas adjacent to cooking and food preparation
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Swimming pools and adjacent areas
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Workout facilities
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Elevator shafts
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Hotel hallways
The Prolitec approach to odor remediation uses a proprietary and patented neutralizer that inhibits the
human olfactory system from detecting the odor and then injecting a small amount of scent to create an
ultra-low concentration in the air of less than 1 ppm. This approach is unique and much more effective than
traditional approaches that simply douse the odor with a high concentration of scent.
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